Episodi

  • OLIverse - 41 - DESIGN - Olivetti's Revolutions: Ergonomics by Design

    OLIverse - 41 - DESIGN - Olivetti's Revolutions: Ergonomics by Design
    Jan 22 2026
    How Olivetti made machine bow down: the Birth of Ergonomics

    Long before ergonomics became a global standard, Olivetti redefined the relationship between humans and machines.

    This episode explores how the company moved beyond Taylorism to develop a human-centered approach to technology, integrating psychology, physiology, and biomechanics into product and workplace design. From keyboards and displays to posture and environmental comfort, Olivetti treated ergonomics as a strategic driver of quality, well-being, and innovation.

    A story of research, design culture, and industrial foresight that still shapes how we work today.

    This episode includes AI-generated content.
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    14 min
  • OLIverse - 40 - PEOPLE - Marisa Bellisario: Italy’s First Lady of Electronics and Management

    OLIverse - 40 - PEOPLE - Marisa Bellisario: Italy’s First Lady of Electronics and Management
    Jan 15 2026
    Marisa Bellisario at Olivetti: Leadership in the Electronic Age

    From Olivetti to the global stage of electronics, Marisa Bellisario reshaped the language of leadership in a male-dominated industrial world. Beginning her career at Olivetti in 1960, she navigated complex transitions involving companies such as General Electric and Honeywell, standing out for her strategic vision in product planning and technology-driven management.

    Her path culminated in the remarkable turnaround of Italtel, where she combined technical insight, decisiveness, and cultural intelligence to redefine Italian industrial leadership. This episode retraces the career of a pioneer who opened new horizons for women in technology, management, and innovation.

    This episode includes AI-generated content.
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    23 min
  • OLIverse - 39 - WELFARE - Olivetti's Center for Psychology and Work Organization

    OLIverse - 39 - WELFARE - Olivetti's Center for Psychology and Work Organization
    Nov 27 2025
    Inside Olivetti: The Psychology Lab That Transformed Work

    The Olivetti Psychology Center was one of the company’s most pioneering initiatives, designed to rethink how people worked, learned, and collaborated. Established in the 1940s and shaped by figures like Adriano Olivetti and Cesare Musatti, the center evolved from psychotechnical testing to a fully integrated unit influencing organization, safety, sociological studies, and workplace well-being.

    This episode explores how psychological research became a strategic tool inside Olivetti, adapting to the shift from mechanical to electronic production and redefining the relationship between people and industry.

    This episode includes AI-generated content.
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    15 min
  • OLIverse - 38 - WELFARE - Beyond the Factory: Olivetti's Everyday Welfare

    OLIverse - 38 - WELFARE - Beyond the Factory: Olivetti's Everyday Welfare
    Nov 13 2025
    This episode explores Olivetti’s innovative approach to employee welfare through its meal and transport programs. From the creation of architecturally designed canteens promoting well-being to the introduction of exclusive bus services for workers and their families, these initiatives reflected Olivetti’s commitment to social progress and quality of life.

    This episode traces how these services became an integral part of the company’s human-centered philosophy, influencing modern concepts of workplace welfare and corporate culture.
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    10 min
  • OLIverse - 37 - PRODUCTS - Olivetti and the Birth of Electronic Calculation

    OLIverse - 37 - PRODUCTS - Olivetti and the Birth of Electronic Calculation
    Nov 6 2025
    Olivetti Calculating Machines: from Gears to Circuits

    This episode explores Olivetti’s evolution from mechanical precision to electronic innovation — a story of ingenuity, design, and technological foresight. From the groundbreaking Divisumma 24 to the sleek Logos series, Olivetti redefined what calculating machines could be, combining function, form, and creativity.

    Discover how the company bridged the worlds of mechanics and electronics, setting new standards for design and usability in the computing age.

    This episode includes AI-generated content.
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    13 min
  • OLIverse - 36 - ARCHITECTURE - Olivetti's Scarmagno Factory: an Industrial Icon

    OLIverse - 36 - ARCHITECTURE - Olivetti's Scarmagno Factory: an Industrial Icon
    Oct 30 2025
    “Olivetti's Scarmagno Factory:an Industrial Icon” explores the rise of Olivetti’s major production hub near Ivrea — a landmark of postwar Italian industrial design and innovation.

    Built in the 1960s to sustain Olivetti’s rapid growth, the Scarmagno factory became a model of human-centered industrial architecture, where technology, design, and well-being coexisted in perfect balance.

    Designed by Marco Zanuso and Eduardo Vittoria, it embodied a vision of progress that merged productivity with aesthetics — a legacy that still defines Olivetti’s identity today.

    This episode includes AI-generated content.
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    18 min
  • OLIverse - 35 - DESIGN - Olivetti's "Red Books" - The Blueprint of Brand Identity

    OLIverse - 35 - DESIGN - Olivetti's "Red Books" - The Blueprint of Brand Identity
    Oct 23 2025
    Olivetti’s ‘Red Books’: The Blueprint of Brand Identity

    In the 1970s, Olivetti redefined corporate identity through a visionary project: I Libri Rossi — the Red Books.
    More than just design manuals, they became a blueprint for global coherence, shaping how the brand appeared on every surface, from packaging to architecture.

    Developed under the direction of Hans von Klier and featuring the refined logo redesigned by Walter Ballmer, the Red Books balanced creativity and consistency, ensuring that Olivetti’s visual language evolved without losing its soul. An essential chapter in the story of how design became identity — and identity became legacy.

    This episode includes AI-generated content.
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    15 min
  • OLIverse - 34 - PEOPLE - Pier Giorgio Perotto: Inventing the Future at Olivetti

    OLIverse - 34 - PEOPLE - Pier Giorgio Perotto: Inventing the Future at Olivetti
    Oct 16 2025
    Pier Giorgio Perotto and the Birth of the Programma 101

    Engineer, inventor, and visionary, Pier Giorgio Perotto transformed the way the world understood computing. At Olivetti, he led the creation of the Programma 101, the first personal computer — a revolutionary machine that made technology accessible, intuitive, and personal.

    This episode of #OLIverse retraces Perotto’s story, his groundbreaking innovation, and the spirit of experimentation that defined Olivetti’s approach to design and technology.
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    14 min