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Nudge

Nudge

Di: Phill Agnew
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A proposito di questo titolo

 Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.Phill Agnew Economia Marketing Marketing e vendite
Episodi
  • The Secret Behind KFC’s Success

    The Secret Behind KFC’s Success
    Jan 12 2026
    KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secrecy makes customers more loyal. He shares his favourite ad of all time, and we run one of his experiments on you. --- Read Richard’s book: https://a.co/d/fEW7amQ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Heimbach, J. T., & Jacoby, J. (1972). The Zeigarnik effect in advertising. Advances in Consumer Research: Proceedings of the 3rd Annual Conference of the Association for Consumer Research, 746–757. Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 116(1), 75–98.Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen. Psychologische Forschung, 9(1), 1–85.
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    24 min
  • Why is it so hard to say no?

    Why is it so hard to say no?
    Jan 5 2026
    In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no. In this episode, my guest shares why we agree to extra projects, unpaid favours and unreasonable requests even when we know we shouldn’t. I’m joined by behavioural scientist and physician Dr Sunita Sah of Cornell University. She studies how social pressure and conflict-of-interest disclosures can quietly steer us toward yes. --- Read Sunita’s book Defy: https://amzn.to/48LsreG Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Milgram, S. (1963). Behavioral study of obedience. Journal of Abnormal and Social Psychology, 67(4), 371–378. Sah, S. (2025). Defy: The power of no in a world that demands yes. One World. Sah, S., Loewenstein, G. F., & Cain, D. M. (2013). The burden of disclosure: Increased compliance with distrusted advice. Journal of Personality and Social Psychology, 104(2), 289–304. Sah, S., Loewenstein, G. F., & Cain, D. M. (2019). Insinuation anxiety: Concern that advice rejection will signal distrust after conflict of interest disclosures. Personality and Social Psychology Bulletin, 45(7), 1099–1112. Woodzicka, J. A., & LaFrance, M. (2001). Real versus imagined gender harassment. Journal of Social Issues, 57(1), 15–30.
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    31 min
  • The top 9 tips from 55 Nudge episodes in 2025

    The top 9 tips from 55 Nudge episodes in 2025
    Dec 29 2025
    In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director. ---- Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Today’s Sources: Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. Bellaiche, L., Shahi, R., Turpin, M. H., Ragnhildstveit, A., Sprockett, S., Barr, N., & Seli, P. (2023). Humans versus AI: Whether and why we prefer human-created compared to AI-created artwork. Cognitive Research: Principles and Implications, 8(1), 42. Groen, J., & Wouters, B. (2020). Online Influence: Boost your results with proven behavioral science. Amazon Digital Services LLC. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Vennard, D., Park, T., & Attwood, S. (2019). Encouraging Sustainable Food Consumption By Using More-Appetizing Language.
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    29 min
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