Nudge copertina

Nudge

Nudge

Di: Phill Agnew
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Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.Phill Agnew Economia Marketing Marketing e vendite
Episodi
  • Katy Milkman: “Here’s how to make exercise fun”

    Katy Milkman: “Here’s how to make exercise fun”
    Aug 10 2026
    Katy Milkman shares one technique that could keep you exercising for 55% longer. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA Katy’s podcast: https://www.schwab.com/learn/choiceology Katy’s newsletter: https://www.katymilkman.com/newsletter-milkman-delivers Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Gallus, J. (2017). Fostering public good contributions with symbolic awards: A large-scale natural field experiment at Wikipedia. Management Science, 63(12), 3999–4015. Hershfield, H. E., Shu, S., & Benartzi, S. (2020). Temporal reframing and participation in a savings program: A field experiment. Marketing Science, 39(6), 1039-1051. Milkman, K. L., Minson, J. A., & Volpp, K. G. M. (2014). Holding the Hunger Games hostage at the gym: An evaluation of temptation bundling. Management Science, 60(2), 283–299. Rai, A., Sharif, M. A., Chang, E. H., Milkman, K. L., & Duckworth, A. L. (2023). A field experiment on subgoal framing to boost volunteering: The trade-off between goal granularity and flexibility. Journal of Applied Psychology, 108(4), 621–634. Woolley, K., & Fishbach, A. (2016). For the fun of it: Harnessing immediate rewards to increase persistence in long-term goals. Journal of Consumer Research, 42(6), 952–966.
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    24 min
  • Why fear won’t always persuade

    Why fear won’t always persuade
    Aug 3 2026
    To persuade someone, most of us are tempted to use fear. We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy it’s making them. We all do it; we opt for doom-and-gloom messages baked in fear. But today's guests on Nudge, Elizabeth Dunn and JZ, explain that these messages won’t work. When it comes to persuasion, fear doesn’t persuade. To find out what does, listen to today’s episode of Nudge. --- Access the bonus episode: https://nudge.kit.com/148fd5fb0a Become an FSB member: https://get.fsb.org.uk/nudge/ Get the book Leave the Lights On: https://amzn.to/3SDr4sX Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/
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    28 min
  • How these two marketers manipulate your music taste

    How these two marketers manipulate your music taste
    Jul 27 2026
    In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychological hacks to manipulate the masses and make 'indie' bands mainstream. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Listen to the Billboard podcast: https://youtu.be/v1rP3cpilkM?si=iF2B9zzMQEZ5tSVb Listen to the Guardian podcast: https://www.theguardian.com/news/audio/2026/may/05/fake-fans-fake-buzz-how-your-favourite-band-got-big-podcast Unlock the Nudge Vaults: ⁠https://www.nudgepodcast.com/vaults⁠ Join 11,931 readers of my newsletter: ⁠https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: ⁠https://www.linkedin.com/in/phill-agnew/⁠ --- Today’s sources: Mallinson, D. J., & Hatemi, P. K. (2018). The effects of information and social conformity on opinion change. PLOS ONE, 13(5), e0196600. Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651. Salganik, M.Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856.
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    31 min
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