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Now We Build

Now We Build

Di: Sam Marchant
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A proposito di questo titolo

Now We Build in a podcast hosted by Sam Marchant, an entrepreneur turned investor. Sam's conversations with seasoned company founders and operators will give you unique insights, wisdom and practical guidance on how to build your startup for success.


Now We Build is proudly sponsored by Google Cloud, Carta, Fuelled Insurance, and Seven Legal.

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Sam Marchant
Economia
  • #39 - Fabio Bin on building WeRoad: €100M revenue, 300k travellers, and the power of community-led growth
    Jan 21 2026

    In this conversation, Fabio Bin, co-founder of WeRoad, shares the journey of building a travel community focused on connecting solo travelers. He discusses the importance of targeting the right audience, validating the concept through social media, and the unique role of travel coordinators in enhancing the travel experience. As the business scaled, maintaining customer connection and adapting marketing strategies post-COVID became crucial. Fabio emphasizes the significance of community engagement and the need to navigate generational shifts in travel preferences. He also highlights common mistakes in building community-based businesses and offers valuable advice for founders.



    Key takeaways


    • The idea for WeRoad was born from a need for solo travelers to connect with others.
    • Targeting millennials and young professionals was key to WeRoad's success.
    • Mood-based travel categorization helps match travelers with similar interests.
    • Building trust with customers was essential in the early days of WeRoad.
    • Travel coordinators play a vital role in enhancing the travel experience.
    • Maintaining customer connection is challenging but crucial as the business scales.
    • Post-COVID, marketing strategies have shifted to focus on accountability and creativity.
    • Community engagement is about real connections, not just a large audience.
    • Generational shifts in travel preferences require adapting marketing narratives.
    • Founders should focus on building genuine communities rather than just tech solutions.




    Chapters


    00:00 Introduction to WeRoad and Its Founding Story

    02:56 Targeting the Right Audience: Age and Mood-Based Travel

    05:36 Building Trust and Validating the Concept

    08:11 The Role of Travel Coordinators in Enhancing Experience

    11:07 Scaling the Business and Maintaining Customer Connection

    13:40 Adapting Marketing Strategies Post-COVID

    16:18 Community Engagement and Customer Retention

    18:58 Navigating Generational Shifts in Travel Preferences

    21:45 Common Mistakes in Building Community-Based Businesses

    24:21 Final Thoughts and Advice for Founders



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    43 min
  • #38 - Paul White on building and exiting Modern Milkman, why service businesses are ripe for disruption, and how to turn every hire into a superstar.
    Jan 14 2026

    In this conversation, Paul White shares the journey of launching The Modern Milkman, a business that emerged from a desire to address environmental issues and support local farmers. He discusses the challenges faced during the COVID-19 pandemic, the importance of operational efficiency, and the transition to full-time commitment. Paul emphasizes the significance of finding the right co-founder, the lessons learned from The Modern Milkman that informed his new venture, Patch, and the role of storytelling in attracting investors. He concludes with valuable advice for aspiring entrepreneurs.



    Key takeaways


    • The idea for Modern Milkman was sparked by environmental concerns.
    • COVID-19 presented both challenges and opportunities for growth.
    • Operational efficiency is crucial for scaling a delivery business.
    • Finding the right co-founder can significantly impact success.
    • Validating your business idea is essential before going all in.
    • Storytelling is a powerful tool for attracting investors.
    • Building a purpose-driven business can create social impact.
    • Navigating funding requires a proactive approach and personal connections.
    • Learning from past experiences can inform future ventures.
    • Commitment and passion are key to entrepreneurial success.



    Chapters


    00:00 The Birth of Modern Milkman

    02:52 Navigating COVID-19 Challenges

    05:46 Growth and Operational Strategies

    08:36 The Transition to Full-Time Commitment

    11:34 Lessons Learned and Validation

    14:29 Investor Dynamics During COVID-19

    17:23 Post-Exit Reflections and New Ventures

    20:11 Finding the Right Co-Founder

    22:42 Launching Patch: A New Approach

    25:44 Social Impact and Business Values

    27:38 Challenges in Current Market

    29:57 Advice for Aspiring Founders

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    42 min
  • #37 - Olly Markeson on leading brand strategy at Virgin, launching Skoda's first electric car, and why brands must stop overlooking neurodivergent customers.
    Dec 31 2025

    In this conversation, Sam speaks with Olly Markeson, a seasoned brand strategist with experience at Virgin and Fallon London. They discuss Olly’s journey in brand strategy, the importance of balancing brand personality with business propositions, and the significance of cultural relevance in branding. Olly shares insights on launching Skoda's first electric vehicle, the challenges of brand ownership for founders, and the impact of neurodiversity on consumer experience. The conversation concludes with advice for brands on being brave and authentic in their messaging.



    Key takeaways


    • Ollie was highly recommended by Darren for his expertise.
    • His career began at Procter & Gamble before moving to Virgin.
    • At Virgin, he learned the importance of brand values.
    • Balancing brand personality with business strategy is crucial.
    • Small moments can create significant emotional connections with consumers.
    • Hiring for brand alignment is essential for startups.
    • Cultural relevance is key when expanding into new markets.
    • Ollie transitioned to Fallon London to work on iconic brands.
    • Launching Skoda's EV required leveraging existing brand equity.
    • Neurodiversity is a significant factor in consumer behaviour.



    Chapters


    00:00 Introduction and Background

    02:55 Brand Strategy at Virgin

    05:18 Balancing Brand Personality and Business Proposition

    08:03 Hiring for Brand Alignment

    10:48 Cultural Relevance in Brand Strategy

    13:38 Transition to Fallon London

    16:16 Launching Skoda's Electric Vehicle

    19:16 Challenging Category Norms

    21:46 Building Trust with Clients

    24:28 Founders and Brand Ownership

    27:25 Neurodiversity and Brand Strategy

    30:06 The Birth of NeuroHouse

    32:36 Improving Customer Experience for Neurodivergent Consumers

    35:24 AI and Brand Interaction

    38:03 Final Thoughts and Advice

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    48 min
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