"It's like a bunch of women playing money musical chairs, and we're just hoping that at the end when the music turns off, we're holding more cash." OOP. Okkkayyyy Kaili of Reveal Studio Co! Any guesses what this quote is in reference to?! 👀

If you guessed the manifestation/coaching space, and it's glaring overlap with the manosphere, congrats! You're right!

The seven-figure launches, the penthouse, the Birkin, the Range Rover... both worlds center material wealth, extraction, and domination, but never stop to ask what is this all FOR? What life is even being LIVED?

Can we actually build "ethical" businesses and create wealth without exploiting people and losing ourselves (and minds) in the process?

We talk about:

• How the manifestation world and the manosphere are literally the same playbook with different packaging...
• How "objection handling" became code for "don't let them off the phone until they pay with their credit card" and how this icky tactic became mainstream
• The COVID catalyst: how lockdown created the perfect storm for the manifestation boom, and what the halo effect replaced
• How human connection is becoming the real luxury in the age of AI (and why 100 pieces of content a day might be the most depressing goalpost yet)
• Why your "dream life" probably costs a fraction of what you think it does — and the case for financial transparency, redistribution, and actually living life instead of filming it

What if the goalpost stopped moving? What if we knew what ENOUGH was? Those are the rabbit holes we fall down today. Come join. 🐇

Connect with Kaili:

• Instagram
• Website
• This Is How You Sell: The Textbook

Connect with Chelsea:

• Audacity Waitlist - the pitching and visibility program for creative business owners
• Ultimate Pitch Kits - only 8 left the rest of the year!
• SUPERNOVA waitlist
• Website
• Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• Instagram
• Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

"The gap between who you are and where you want to be is in your saves folder" was not the philosophical quote I was expecting to ponder over this year, but Karo Michalczewska, co-founder of Albo app, planted it in my brain and it hasn't left since.

We save save save — healthy chicken recipes, blunt bob cuts, street style outfits —but never revisit these saves, and end up mindlessly scrolling ourselves into a blackhole, eyes glazed over, searching for our next dopamine spike to jolt us back into action. Yet the moment we actually have free time, we forget everything we wanted to do and end up right back on the feed...

Why is this?! How did "I'll come back to it later" become the greatest lie of our digital lives? The Albo app is here to finally get you out of your saves folder and into the world, taking action on all those recipes, destinations, outfits, and more.

Can the internet actually be a force for good if you have the right tools to act on it?

We talk about:

• What Albo is and why it sounds like the "baby" of Pinterest & Notion
• why fundraising is like dating — and how not to lose your vision when investors come knocking
• the accidental birth of "Weird Girl" content and how it turned a personal brand into an app's biggest growth engine
• how human effort is becoming the new currency in the age of AI (and the genius "time spent" on list building that proves it)
• why your saves are literally a window into your ideal self — and how Albo helps you finally close the gap between saving and doing

What if what you saves folder actually became your life? That's the world Karo and Albo is building.

Download Albo right HERE to stop mindlessly saving and experiencing the world exactly as you imagine.

Connect with Karo & Albo:

• Karo Instagram
• Albo Instagram

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility program for creative business owners
• 🪄 Ultimate Pitch Kits - only 8 left the rest of the year!
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

We'll spend thousands on business coaching without batting an eyelash, but the moment a friend asks us to join her big birthday party over a weekend, "we have to check the budget"...

We fly across oceans for conferences, but hesitate when it comes to weddings, celebrations, or any other friendship focused event...

Why is this? How did "friendship is inconvenient" become such a tagline this year? You know what's ACTUALLY inconvenient? Working to live! It's INSANE.

This whole mindset of moving mountains for our business, but not our friends, is the reason loneliness is on the rise, isolation is more prevalent than ever, and why we keep joining Circle memberships instead of making plans IRL.

How did we get here? And how can we turn this narrative around?

It's something Edila Smith, the mastermind behind The Link-Up, is hellbent on changing, one gathering at a time.

Edila and I BOTH believe friendship is truly the connective tissue of our society, and how we'll get through this capitalist hellscape together.

We talk about:

• how to make plans even when you're exhausted (and investigating why we're so exhausted in the first place...)
• why getting groceries together "counts" and why we need to stop trying to be the most high energy friend every day
• how to be more community-minded vs. business-minded
• cool ways to center friendship and connection (including ideas for a Friendship Fund!)
• Edila's genius creation - The Link-Up - and why she believes gathering IRL is the lifeline we've all been looking for

What if friendship came first, and business second? That's the world we want to live in.

🌴 Come join us at The Link-Up in Baja, Mexico Nov 1st - 5th! 🇲🇽

⛵️ THE LINK-UP DEETS:

• 5 days/4 nights in a stunning boutique villa nestled between palm trees and the ocean
• A short distance from the ocean and minutes from Todos Santos
• Curated to support (re) connection, frienship-making and having big fun
• Equal parts "let's go for a swim" and "I didn't know I needed this conversation until now"
• Long table dinners with candles melting down and glasses clinking
• Afternoons by the pool with a DJ setting the perfect vibe
• Nourished with farm-to-table meals prepared by our private chef
• Built around full body aliveness and presence
• Made for the ones who want to step through a portal and leave their bags at the door

The Link-Up is where you'll experience a renewed desire to L I V E your life, not just exist inside it. Apply right here, and mention my name in the app!

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

For YEARS, I've wanted to see what living and operating my business without social media would look like. October presented the perfect opportunity.

From comparing social media scrolling to an addiction, realizing I extract the most from MYSELF when I'm on it, and the withdrawals and "phantom limb" energy of not sharing my entire day from my matcha to my observations on life, I cover it all.

Tune in to hear a full report on the first few weeks of testing out an algorithm-free life, and what's to come.

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

When we're firehosed with dystopian headlines like "AI will kill the human race within ten years" or "prepare for the largest economic downturn we've ever seen!", it's pretty fkn hard to IMAGINE a better future.

But what if the problem isn't the news cycle... it's our imagination? What if we've been so conditioned by capitalism to not get a lil magical widdit, that we literally cannot picture a different way of operating?

Ximena Servin, Mexican environmental internationalist, ocean lover, and regenerative business educator, is on today's ep to break down the "Imagination Gap", why most of us are stuck in "reflective impotence" (we know everything's wrong but can't figure out what to do), and how "cathedral thinking" — building something you'll never see completed — might be the only way forward.

The main questions we explore: how to make flourishing more important than growth, what it takes to build a regenerative business, and how can we get comfortable with the concept of "enough"?

We get into:

• What the imagination gap actually is and why capitalism makes it feel like we can never access this magical part of our brains
• Cathedral thinking and why the online coaching industry is structurally the opposite of this
• The solo founder obsession vs. collective, ecosystem-based business... and why Chelsea might need to de-center her own personal brand soon
• Why you can't be the next Elon Musk AND run a regenerative business (and why the "go to space" tech bro mentality has become so popular)
• Why infinite growth requires infinite extraction, and what "flourishing" actually looks like as a success metric
• Why the word "enough" triggers people into scarcity spirals
• Sacred economics, and how the story of scarcity is a self-fulfilling prophecy we keep agreeing to
• Storytelling as the tool for collective reimagination
• Practical imagination exercises, like giraffes riding bikes...seriously

If you've been feeling stuck in short-term survival mode, questioning whether your business actually matters in what seems like a modern day apocalypse, or wondering if there's a way to build something that gives more than it takes, this episode is your invitation to stop optimizing for infinite growth and start building the cathedral you want to last for generations beyond you.

Connect with Ximena:

• The Field - Regenerative Business Course
• Natipical Instagram
• Ximena's Instagram

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

Modern media is the connective tissue of our online society. Where we consume content, what we read, share, and save directly reflects our values, impacts behavior, and shifts culture. RIP Buzzfeed listicles :(

Do you pay attention to the platforms you use? Who funds the media companies you publish on? Or why you're using them, and what for?

Lex Roman, founder of Revenue Rulebreaker, a community-fueled small business media backed by over 400 paid subscribers, is on today's ep to break down the misunderstood world of indie (independent) media, paid subscriptions and other revenue models, and why Substack might be the absolute worst place to build your writing career. Seriously.

The main question we explore: what if your audience was your investor — and that was enough?

We get into:

• What indie media actually means and why it's so important in today's fragmented landscape
• Why Lex hates Substack with the fire of a thousand suns and thinks everyone needs to get off... yesterday (including specific examples of how they steal your audience and revenue)
• The difference between a newsletter, an email list, and email marketing — and why we may be overcomplicating things
• Paid subscriptions vs. sponsorships vs. advertising: which revenue model fits your personality and daily workflow?
• How Lex sold her local politics newsletter, expanding our minds to what's possible when you have strong, valuable IP
• Subscription fatigue, the paywall police, and why patronage is not Netflix. The "dance for me because I paid you" mentality is tireddd
• How to stay hopeful in the media biz when tech CEOs are devolving into oligarchy and software prices are spiking 200%

If you've been questioning your presence on Substack, wondering whether anyone would actually pay for your writing, or assuming funding only happens to the Call Her Daddy's of the world — this episode is your invitation to look at the media landscape differently and build using your own playbook (and how to break a rule or two 😉).

Connect with Lex:

• Grab 20% off your first year of Lex's Legends subscription right HERE!
• Revenue Rulebreaker
• Threads

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 💌 The Art of the Ask Podcast
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

What would happen if you reached out to one person every day for 100 days? What if reaching out was a part of your daily practice, just like meditation or hitting the gym? And WHAT IF doors you couldn't even imagine opening flung open for you, all from ONE reach out?

Carly Valancy, the QUEEN of reaching out, and is on today's ep to share all about the art of this powerful, life-changing practice.

We get into:

• How technically we could be classified as competitors, but consider each other Power Rangers: part of the same squad, focused on similar missions, and going about it different ways
• Why "if they wanted to, they would" is a phrase that needs to go in the trashcan ASAP
• The real difference between pitching, reaching out, and clout chasing... and how to tell which one you're doing
• Treating your scariest asks like experiments
• Rejection as data, not a verdict... and how Carly turned a "no" from a bestselling author into a "yes" just by getting clearer (SO inspired by this story!)
• What happens if everyone says yes and you don't know what to do with yourself?
• Why "out of your league" is a story you're telling yourself, and how pedestalizing people actually dehumanizes them
• Collaboration > competition

If you've been overthinking your website, your follower count, or your "readiness" before reaching out to someone, this episode is an invitation to stop preparing and just hit send. Life is about who you know, after all.

Connect with Carly:

• Reach Out Party
• Website
• Substack
• Instagram
• LinkedIn
• Tether Tool

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

Xanthe Appleyard and I are BACK ON THE MIC breaking down August's biggest cultural headlines and zeitgeist moments...

PLUS, we share 2 huge announcements up top! 👀

August's topics ran the gamit:

• From Hayden Panettiere's passing, Ariana Grande and Alysa Liu stepping back from the spotlight, and more celebs taking mental health breaks, we have to wonder: what do celebs owe us? Why do we feel entitled to know everything about public figures? And where can we learn to set, enforce, and not cross boundaries, especially in the online space?
• Patronage vs. transactional support – from Diabolical Lies' maternity leave subscription controversy to reframing paid memberships as investment rather than instant-gratification transactions, it's time to talk about new ways to support creators!
• "More is more" posting mentality – Debunking the idea that posting 10x more = success; using data to find what actually drives revenue, and growing followers through podcasts/pitching instead of just posting more
• Defining "enough" – Enough revenue, enough output, and prioritizing LIFE BUILDING over grinding it out at the content factory.
• Business model instability – Chasing followers as false security amid shifting launch models and buying habits.
• Imagination and dialing up the weirdness – period.
• Influencer industry news – Alix Earle's Netflix reality show, Alex Cooper shutting down Unwell Drinks, looking at their brand archetypes and what they represent, their media strategy, and what this all means at a macro level.

We discuss everything through the lens of online leadership, digital behavior, and modern philosophy.

You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.

The internet is chaos — we'll help you make sense of it from our corner of it all ;)

Connect with Xanthe:

• Instagram
• NEW Lifestyle Instagram
• Social Life
• Website

Connect with Chelsea:

• 🌊 Audacity Waitlist - the pitching and visibility immersion for creative business owners
• 🪄 Ultimate Pitch Kit waitlist
• ☄️ SUPERNOVA waitlist
• 💻 Website
• 📜 Footnotes newsletter filled with rabbit holes, zeitgeist synthesis and more
• 📱 Instagram
• 🧵 Threads

Help run NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE.

If you're unable to donate financially, share it. It all adds up!

Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!