Kristina Hall woke up on a Tuesday and 15 years of Instagram was just gone. Hacked. Over 10,000 followers, wiped.

Most people would spiral. Kristina, a social media strategist 16 years into the game, did something different. She treated herself like a brand new client who'd never posted a day in her life, and rebuilt from zero. In 30 days on a brand new account she racked up 36,000 views and cracked what the algorithm actually rewards right now. This episode is the playbook she pulled out of the wreckage, and it lands right when you need it, heading into Q4.

This week Stoy Hall, CFP® sits down with Kristina Hall of Hall Social Media (https://hallsocialmedia.com/) to break down social media strategy for the final quarter of the year. They get into why short form video is the only thing moving the needle on a cold account, why her seven-second reels became the sweet spot, and why she says skip the stories and carousels entirely when you're starting fresh. If you've stalled out, lost momentum, or just stopped posting, this is your restart.

They also go deep on the stuff most business owners get wrong going into Q4. Why your high-ticket offer should never be the front door of your funnel, how to find the low-hanging fruit that actually gets people in, and why Stoy rebuilt his own backend around a free reality check instead of a $250 ask. Then the part nobody wants to hear: you have to actually engage. Real conversations, real community, not auto-comments and AI slop the algorithm sees right through.

Kristina's hard truth for Q4: most of you are already thinking about Q1 and letting three whole months go to waste. Whatever you do in Q4 fuels Q1, so stop treating it like a throwaway. And her one move you can start today, no budget, no tools, no excuses: go build community. Reach back out to the people you already know, start real conversations, and watch what happens over the next 30, 60, 90 days.

If your own funnel is the thing that's actually broken, take the free reality check Stoy talks about in the episode: the Owner Reality Check (https://www.blackmammoth.com/realitycheck) for business owners, or the Family Reality Check (https://www.blackmammoth.com/family-reality-check) for your household. Ten questions, two minutes, no email.

🎧 Watch on YouTube: https://youtu.be/Ab-mAL1kkP8

Website: https://hallsocialmedia.com/
Instagram: https://www.instagram.com/itsjust_krissy

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He told the court his business made $40,000 a year. It was worth $20 million.

That's the case Jamie Lima opens this episode with, and it's every business owner's divorce in one story. A "little side gig" doing grading and stonework, $2 to $3 million in top line revenue, five vehicles and a Polaris on the balance sheet, the kids' braces written off as a business expense. His wife walked in believing they made $40K a year. She walked out a creditor of a multimillion-dollar company.

This week Stoy Hall, CFP® sits down with Jamie Lima, founder of Allegiant Divorce Solutions and SecureSplit, to pull apart what actually happens when a business lands in the middle of a divorce. They get into why "it's worth $20 million, give me half" is a fantasy, why most valuations are paper valuations and not liquid cash, and how a real appraisal peels back the onion on everything an owner tries to bury.

They go deep on protection, too. Why the wrong prenup gets pierced in court, when a postnup actually helps, how to keep a business you started mid-marriage from becoming automatic 50/50, and where a buy-sell agreement and key man insurance quietly save the whole thing. This is the stuff nobody thinks about until they're already in it.

Jamie's hard truth is blunt: if you think you're going to hide the money, you're going to be unfortunately surprised at what we can find. Tax returns tell the story. The K-1 tells the story. The retained earnings tell the story. You can't hide around the money, so don't try.

His plan is just as simple. Know what you own, and know what you owe. And if you're the spouse of a business owner, get to know that balance sheet and P&L now, because you're probably an owner on paper and don't even know it. Do that one thing and you're light years ahead of almost everyone who walks through his door.

🎧 Watch on YouTube: https://youtu.be/fb5o6Bd0ZHc

Connect with Jamie Lima:
Allegiant Divorce Solutions: https://allegiantds.com/
SecureSplit: https://securesplit.com/

Going through this yourself? Reach out to Jamie and his team at https://allegiantds.com/

If this hit home, drop a comment. Tell me where you're feeling it most. I read every single one.

New episodes every week on Spotify, Apple Podcasts, and YouTube. Subscribe so you never miss a real conversation.