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Law firm differentiation strategy is everything. Look like every other divorce attorney? You're just another option to them.

Matt built a 15-person firm by going beyond legal work. While most firms compete on price or SEO rankings, he added a divorce coach to help clients transition, not just get paperwork. That's real differentiation that clients actually feel.

He also figured out how to scale a family law practice without drowning in overhead. Cloud systems. Contract paralegals working 15-25 hours based on caseload. No massive salary commitments until the revenue justified it.

The result? A family law firm branding strategy that nobody in Minneapolis can copy.

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📄 CHAPTERS

0:00 - Law Firm Differentiation Strategy: Why "Good Legal Work" Isn't Enough

1:22 - Meet Matt Ludt: From Solo Practice to 15-Person Family Law Firm

2:03 - The Niche Decision: Why He Dropped Everything But Family Law

5:34 - Cloud Technology and Scaling Without Full-Time Hires

13:16 - Credibility Plus Visibility Equals Profitability

15:40 - The Recognition: Clients Need More Than a Divorce Decree

17:37 - Adding a Divorce Coach: The Differentiation Move Nobody Expected

19:41 - Stealing Ideas From TV Shows to Build Your Law Firm Brand

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