A lot of companies treat tradeshows like a box to check. They show up because “it’s an industry thing,” spend real money, then wonder why nothing came of it. In this episode, Grant and Tyler break down a practical approach to events that actually produces results: define the goal and budget, do pre-event outreach, show up with an engaging booth plan, capture content while you’re there, and follow up with a real post-show strategy (not a single “great to meet you” email).

1. How to decide if an event is worth attending (and what success looks like)
2. Why “backpack it” first (walk the floor before buying a booth)
3. Pre-event marketing that increases booth traffic and meetings
4. Booth mistakes that kill conversations (busy messaging, bad body language)
5. How to capture content that makes the trip worthwhile even if the show is a dud
6. The post-show follow-up strategy most teams skip (and why that’s where ROI lives)
7. Why “destination” should not outweigh “audience quality”

1. Define the goal first: leads, partnerships, brand awareness, recruiting, or learning
2. Do recon before committing to a booth
3. Promote attendance ahead of time (website, social, LinkedIn header, email)
4. Make your booth simple, readable, and conversation-driven
5. Send people who are approachable, not phone-scrolling statues
6. Rotate booth coverage so the team stays sharp
7. Capture photos and quick videos for content
8. Follow up with specific context, and follow up more than once

If you’re spending money on events, treat it like a campaign. If you want help building a simple event playbook for your team, reach out.

In this episode of the NextGen Strategies Podcast, we sit down with Nathan Stuckey, founder of Stuckey Law Firm, to talk about leadership that lasts.

Nathan shares his path from law school to launching his own firm, the lessons he learned by growing through people instead of chasing scale, and why trust is the foundation of any sustainable business. This conversation digs into partnerships, delegation, mentorship, and the responsibility leaders carry to invest in their teams without sacrificing their families or values.

If you’re building something for the long haul and trying to do it the right way, this episode offers grounded, real-world perspective from someone who’s been in it.

1. Nathan’s journey from law school to starting his own firm
2. Why leadership built on trust outlasts fast growth
3. What makes partnerships succeed or fail
4. The danger of bottlenecks and the importance of delegation
5. Learning to let people fail so they can grow
6. Mentorship, humility, and asking for advice sooner
7. Diversifying through business ownership
8. Keeping family, relationships, and purpose at the center of success

1. Leadership is about people, not ego
2. Trust and transparency create stronger teams than control
3. Hiring the right people costs more, but costs less in the long run
4. Growth without values eventually breaks something important
5. Sustainable success requires humility, delegation, and patience

Nathan Stuckey is the founder of Stuckey Law Firm, based in Springfield, Ohio. His approach to leadership centers on trust, long-term thinking, and investing in people. In addition to his legal practice, Nathan is involved in other business ventures and is deeply committed to family, mentorship, and community.

LinkedIn has grown into one of the most practical channels for B2B growth, and it’s still one of the few places where consistent, human activity can outperform flashy ad budgets. In this episode, Grant and Tyler break down simple ways to tighten up your LinkedIn profile, create content that doesn’t feel cringey, and build warmer connections that lead to real conversations over time.

They also dig into why traditional cold outreach is losing its punch, how the buyer’s journey has changed, and why “being present” online now matters as much as showing up to in-person networking used to.

What we cover

• Why LinkedIn still rewards personal profiles more than company pages
• The profile basics most people ignore (photo, header, About section, experience)
• Simple content ideas that do not require becoming a motivational influencer
• Why commenting and engaging is free brand awareness
• How to connect without being weird or salesy
• The “warm outreach” mindset (and why it takes time)
• Using groups, associations, Slack/Discord communities, and referral networks to expand connections
• When LinkedIn Sales Navigator is worth it (and when it’s not)

Key takeaway

This is not a quick “throw gas on it” channel. LinkedIn rewards consistency, relevance, and credibility. Show up, be useful, be human, and let it compound.