Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.

Follow Brad on Twitter: https://twitter.com/bradwolverton

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Proud to subscribe to newsletter examples on growth.

06:06 Recruit through long-term relationships, adaptability, and resilience.

09:03 Sam identified talent and facilitated her transition smoothly.

11:07 Restructuring Hustle's operations aimed at professionalism.

14:54 Consider audience, reach, and differentiation for success.

18:34 Expand your network to find credible sources.

22:46 New service for non-writing roles, cost-effective talent sourcing.

24:01 Clearing the path for talented employees.

28:45 Create habit-forming, repeatable content for email success.

32:49 Magazines structure: front, feature, fun sections.

35:55 HubSpot sought more diverse, experienced talent quickly.

38:09 HubSpot's marketing funnel reaches customers effectively.

41:37 HubSpot's strategy focuses on audience expansion.

43:54 Leverage hustle for cross promotions with newsletters.

49:37 Consider potential and be conservative in growth expectations.

52:29 Marketing show needed deeper, actionable content.

54:11 "Transition from introductions to tactical content."

Links Mentioned

https://newsletterexamples.co/

https://twitter.com/bradwolverton

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

matt@newsletteroperator.com

-> Learn more about Newsletter Operator All Access here.

-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.

About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com