New Data Reveals a Big Problem With Thrift Shopping
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New Data Reveals a Big Problem With Thrift Shopping
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You’ve probably heard that buying secondhand is the sustainable alternative to fast fashion.
And in many ways, it is.
But recent research suggests there may be a strong hidden psychological effect behind thrift shopping that’s quietly fueling overconsumption and the fashion industry is massively benefiting from all the purchases.
In my latest video, I break down the surprising data, and talk about the implications for those both individuals and corporations.
The video combines research in economics, behavioral psychology, and digs into a case study of a promising young company that went bankrupt. I speak to two researchers who give me insight on it all.
Hope you enjoy, and more videos are on the way!