Navigating Sports Business copertina

Navigating Sports Business

Navigating Sports Business

Di: AJ Maestas
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A proposito di questo titolo

 Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Sports Business takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.Navigate 2023 All rights reserved Economia
Episodi
  • Highlight: David Dunn - Athletes First

    Highlight: David Dunn - Athletes First
    Feb 25 2026

    David Dunn – Founder of Athletes First – worked with Leigh Steinberg before separating to start his own agency. He shares the story of the legal battle that followed.

    Dunn and Athletes First ultimately won on appeal, but he still faced an 18-month NFLPA suspension from negotiating contracts.

    Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=706ad15465bd624d2f547436740fa742

    For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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    3 min
  • 139. Why Sponsorship Works

    139. Why Sponsorship Works
    Feb 18 2026

    If your sponsorship budget was about to be cut, what data would you cite to defend it?

    AJ & Charles share insights & ROI data from Navigate's 20+ years of sponsorship consulting to explore why sponsorship works, how it compares to other marketing channels, and how to spend strategically to see true ROI.

    Will you be at NSF in St. Louis? Make sure to say hi to Charles while you're in town. Get in touch at Charles@NVGT.com

    Timestamps:

    • 3:40 - Do sponsorships work?
    • 7:00 - Brands that should steer clear of sponsorships
    • 11:25 - Sponsorship is not purely a marketing investment
    • 17:25 - Trends & growth
    • 21:00 - Using sponsorship to reach a fragmented, global audience
    • 22:30 - Predictions for the next 12-24 months

    Revisit our podcast with T-Mobile's Amy Azzi: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f840f232ca6e253547&ppepisode=c2641669c5f08ef945885ff03fea24f1

    For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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    29 min
  • Highlight: Two Timelines - How do ADs plan for the future and manage the present?

    Highlight: Two Timelines - How do ADs plan for the future and manage the present?
    Feb 11 2026

    AJ and Charles share sympathy for athletic directors and administrators who are trying to plan for the future while being pulled in a dozen different directions by forces largely beyond their control.

    They discuss this "two timeline" issue of having to tackle the short-term problems while also battling increasing uncertainty about the future. This was part of a larger conversation about the path forward for college sports amid talks of super leagues, athlete employment, and other major shakeups.

    Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=03ae512e3bd76f81902c00ae647b4017

    For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/ .
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    3 min
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