In this episode of the What Made You podcast, host Michael Shear interviews Ben Arthur, a multimedia journalist and podcaster who covers the NFL for Fox Sports. Ben shares his journey as a second-generation Ghanaian American, discussing the complexities of his identity and the cultural nuances he navigated growing up in America. The conversation delves into Ben's transition from aspiring athlete to sports journalist, emphasizing the importance of storytelling in sports media. He highlights memorable reporting experiences, including a deep dive into the life of NFL star Derrick Henry. Ben also shares insights on building a personal brand, the significance of relationships in journalism, and his aspirations to develop his podcast, Pinnacle Code, into a media company. Takeaways Ben Arthur is a second-generation Ghanaian American and podcaster. He covers the NFL for Fox Sports and focuses on storytelling. Ben's podcast, Pinnacle Code, empowers black Americans through conversations about identity. He experienced an identity dilemma growing up between two cultures. Ben emphasizes the importance of relationships in journalism. He transitioned from sports to journalism due to a passion for storytelling. Ben's reporting includes in-depth stories about athletes' backgrounds. He aims to build Pinnacle Code into a media company. Authenticity is key to standing out in the media industry. Ben believes in the importance of doing the work rather than just learning about it.