You probably haven’t thought about your social media bio in a while.
And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you.

This week’s podcast is less about rewriting a bio and more about something bigger:
the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it.

Your TikTok profile.
Your Instagram bio.
Your LinkedIn headline.
Your website’s About page.

All those little “about you” spots that once felt right, but may no longer reflect who you are, what you do, or how you help people now.

In this episode, I walk through:

· Why bios matter more than we think (especially for the people deciding whether to follow you)

· The subtle difference between your name and your username—and why it matters

· Why many creators accidentally make their profiles harder to understand, not easier

· The real trade-offs between creator vs. business accounts

· How links, calls-to-action, and even emojis can either help or confuse

This is not a checklist episode.
It’s more of a “take a minute to review” episode.

The kind that makes you think,
“Oh wow… I should probably go check that.”

For more help with your social media goals, join the Muthership Creator Studio here: https://muthership.mn.co/

🎧 Why You Should Start an Email Newsletter in 2026

If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.

In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.

I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.

In this episode, we cover:

Why any niche can have a newsletter (yes, even yours)
What an email list actually represents (hint: it’s not your follower count)
How newsletters deepen connection beyond the algorithm
Why consistency doesn’t mean “weekly daunting task”
The mindset shift that keeps this from feeling overwhelming
The real reason email builds trust, loyalty, and long-term opportunity
Then I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:

Choosing the right platform
Deciding what to write about (sustainably)
Setting a cadence you can actually maintain
Planning ahead so it doesn’t become another chore
And how to give people a reason to sign up—without feeling salesy
You don’t need a massive audience.
You don’t need to email all the time.
You just need to start.

To join the studio and learn how to do this step by step, go here:
https://muthership.mn.co

Social Media Strategy 101

Why this episode matters
Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.

What is covered

• What “strategy” really means (and why most people skip this step)
• The biggest mistake new creators make when choosing what to post
• Why copying “growth tips” can actually hurt your account
• Why selling too soon backfires and what to focus on instead
• How creators actually build loyalty (not just followers)
• The truth about viral growth vs. sustainable growth
• How to find your lane without boxing yourself in
• A simple way to think about content rotation so your page makes sense to new viewers

Who this episode is for

• New creators who feel overwhelmed by “expert advice”
• Experienced creators who feel stuck or unfocused
• Anyone tired of chasing trends without results
• Creators who want clarity, confidence, and direction

Bottom line

This isn’t about hacks or algorithms. It’s about building a strategy you can actually stick with and enjoy.

Need more help? Join the Muthership Creator Studio and learn, level up and make your efforts amount to something meaningful!
JOIN HERE: https://muthership.mn.co/