A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break down the “Astronomer” viral moment through the lens of Brand Protection PR; what to do first, why silence invites the internet to fill in the blanks, and how to communicate clearly when the crisis is personal but the fallout is corporate. We also dig into the crisis planning that most companies forget, employee-first communication, succession planning, and getting a credible statement out fast enough to stop rumor-driven narratives from taking over.

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Journalists are walking, talking "skill sets", even if they’ve never been told that out loud. In this unique episode of the Move the Stairs Podcast, we talk candidly about our team's experience transitioning from news to PR, and what worked when moving on from the newsroom. By listening to this podcast, you'll learn how to: - Lead with your skills (not a job title) - Use 15-minute networking interviews to expand your network - Prioritize warm introductions over “spray and pray” applications. And if you’re stuck on "how do my skills map to this role," we share a simple AI-driven exercise to pressure-test your fit against any job description, identifying gaps before you ever walk into an interview.

Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways. In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand. Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.