Monetize with Des and Luke copertina

Monetize with Des and Luke

Monetize with Des and Luke

Di: Luke Colwell & Des Hamilton
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A proposito di questo titolo

Welcome to the podcast where we cut the fluff and show you how to monetise social media the right way. No gimmicks. No fake gurus. Just real strategies from two men who’ve built, scaled, and earned online over the last three years. Real experience. Real results. Let’s go.

© 2026 Monetize with Des and Luke Economia Gestione e leadership Leadership
Episodi
  • Gus McKay Pt 2 - Building a Brand and Changing Lives

    Gus McKay Pt 2 - Building a Brand and Changing Lives
    Mar 4 2026

    In this second part of Monetize Podcast, we continue our conversation with Gus McKay, a TikTok Shop star creator who has gone from humble beginnings to making life-changing income through live shopping on TikTok. Gus shares how he took the Nutrition Geeks brand from zero to seven figures in just 67 days, revolutionizing how supplements are sold online and becoming a key figure in the TikTok Shop creator community.

    In this episode, Gus opens up about:

    • The Power of Brand Loyalty: How building trust with your audience leads to repeat customers who won’t buy from anyone else.
    • Overcoming Challenges with TikTok Shop: The evolution of TikTok Shop and the unique challenges that come with promoting a brand like Nutrition Geeks in an increasingly competitive market.
    • Achieving Record-Breaking Sales: Gus reflects on how he helped Nutrition Geeks reach seven figures and his unforgettable experience breaking the live sales record at TikTok’s studios.
    • The Importance of Consistency: How consistency in content creation, time slots, and production value are key to building trust and growing an audience.
    • The Emotional Side of Success: Gus discusses how his journey has affected him personally, including how he’s dealt with the pressures of success, the support of his family, and his desire to help others.
    • Coaching and Giving Back: The importance of sharing his knowledge and helping others achieve success, and how coaching has become a fulfilling part of his journey.

    Key Moments & Takeaways:

    • 1:00 - Overcoming Early Struggles: How Gus overcame early challenges with TikTok Shop and built his brand with Nutrition Geeks.
    • 10:00 - Building a Loyal Audience: How consistency and a personal connection with customers leads to long-term success.
    • 15:00 - The 12-Hour Super-Live: Breaking TikTok's live sales record and the incredible impact it had on Gus’s career.
    • 25:00 - The Importance of Time & Consistency: Gus’s tips on the importance of going live at consistent times and creating an engaging content strategy.
    • 30:00 - Risks and Managing Expectations: Discussing the risks of relying on one brand and how Gus plans to diversify for long-term stability.
    • 35:00 - The Power of Giving Back: How success can be used to inspire others and give back to the community.
    • 40:00 - Final Advice: Gus’s number one piece of advice for anyone wanting to succeed in live commerce and TikTok Shop.

    If you're looking to monetize your passion, gain insights into TikTok Shop, or learn how to build a successful personal brand, this episode is packed with actionable advice from a top creator who’s made it to the top through dedication and authenticity.
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    36 min
  • Episode 4 - Can you give it away for free ??

    Episode 4 - Can you give it away for free ??
    Feb 25 2026
    11 min
  • The Rise of Gus McKay: From Amazon Dabbler to £25,000 a Month with TikTok Shop

    The Rise of Gus McKay: From Amazon Dabbler to £25,000 a Month with TikTok Shop
    Feb 19 2026
    In this Monetize podcast episode, we sit down with Gus McKay, a TikTok Shop creator who has skyrocketed from humble beginnings to earning £25,000 in a single month - promoting the Nutrition Geeks supplement brand. In just two and a half years, Gus transformed his approach to e-commerce, leveraging the power of live shopping on TikTok Shop to build an engaged community and establish himself as one of the platform's top creators.


    In this first episode of Monetize, Des unpacks Gus’s incredible journey, covering everything from his initial struggles as an Amazon seller to his breakthrough moments on TikTok. Gus shares how he persevered through difficult times, built a brand that people trust, and managed to achieve rapid success by engaging with his audience authentically. Whether you're interested in live commerce, influencer marketing, or building a personal brand, this episode is packed with practical insights and inspiration for anyone looking to monetize their passion online.


    Key Topics Covered:
    • Gus McKay’s journey from Amazon to TikTok Shop: How Gus discovered TikTok Shop after struggling with Amazon and the decision that changed his trajectory.
    • Building resilience through live shopping: Gus's experience of posting three videos a day and transitioning to live streams.
    • The power of consistency and community: How Gus cultivated a loyal following and increased his sales with regular live streams.
    • Challenges and sacrifices: What it takes to balance work, life, and TikTok success, and the personal sacrifices made along the way.
    • How Gus made £25,000 in one month: The breakthrough moments and strategies that led to Gus’s record earnings.
    • Tips for aspiring TikTok Shop creators: Gus’s advice on sticking to one niche, staying consistent, and building your personal brand.

    This episode is a must-listen for anyone looking to understand the growing world of live commerce, how to leverage TikTok for sales, and the importance of authenticity in building a brand that stands out.
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    32 min
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