MobileBeyond copertina

MobileBeyond

MobileBeyond

Di: Brian Prows
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Mobile, Media, Marketing & Emerging Communication TechnologiesMobileBeyond - All Rights Reserved Economia Marketing Marketing e vendite Politica e governo
Episodi
  • Michael Becker Connected Marketer Institute Podcast

    Michael Becker Connected Marketer Institute Podcast
    Sep 16 2016
    Michael Becker, The Connected Marketer As I spoke with Michael Becker, co-founder of mCordis and The Connected Marketer Institute, it reminded me of our first podcast interview over five years ago. Then we talked about mobile marketing and powerful new wireless devices that would forever change human communications. He said "'...mobile is the foundation of all communications going forward"–whatever the mobile device, for personal use or commerce. He [spoke] of the 'untethered engagement' as the central focus of one-on-one relationship marketing with mobile phone consumers." Now Michael speaks about multiple "connected devices" in our lives—smartphones, tablets, watches. Passive Internet devices, like Amazon's Echo, made human-like with its name "Alexa," listens as we interact with her. We say "play some music," "ship items on my grocery list," "what time are the Giants playing?" Alexa responds, satisfying our every want, saving us time, becoming our machine companion. By 2020, homes will probably have ten or more connected devices, like Alexa, complemented by hundreds of interactive TV's, fridges, connected cars, and passive IoT gizmos silently collecting data about us and our surroundings. There's disagreement among the researchers about the number of IoT's. But most studies agree we'll have tens of billions on the Planet, gulping big data for corporations, governments, education and, most important, marketers. The Connected Marketer Institute Recently, mCordis, a mobile, marketing, advisory and educational services provider, launched The Connected Marketer Institute. Targeted at both marketers and marketing technology (martech) vendors, CMI seeks to re-define the focus of marketing in a mobile connected world, stressing digital connectivity, education, service, When I asked Becker about omnichannel marketing in the interview, he claimed that mobile SMS, email and other forms of traditional "marketing" don't exist. "There's only marketing"—connecting, engaging and being of service to customers. "Everything else is a tool or strategy." Mobile is at the center of everything. Marketers must look at the practice of marketing with a new lens that better serves customers at scale understands them better, and resolves friction (answering customer questions in the right ways). Marketers need to create value FOR not FROM people." Other Podcast Interview Topics Marketers as technologists creating value and being of service for people Collecting and analyzing data in appropriate ways, on individuals' terms, while maintaining transparency Physical products have digital components Four human dimensions: physical, digital, emotional, and sensorial How to figure out where brands fit in a customer's mind Monitoring data and connectivity to create events in real time (synchronization) All content drives consumer behavior; everything produced by marketers and advertisers is content—both digital and non-digital Content marketing as more than blogs, keywords, SEO and calls-to-action Media channels vs. the practice of marketing From Cicero to Henry Ford to distribution to the information age GAFA (Google, Apple, Facebook, Amazon): The age of computing power What happened in 2010? The age of the customer. What's similar about Taco Bell, Target, and Sephora? Seth Godin's informed consent won't work in the impending Big Data era Why brands will find it easier to obtain data directly from individuals Marketers as Lego builders Mobility may create greater identity than DNA Will artificial intelligence eliminate your job? The Connected Marketer Summit & Awards Ceremony In January 2017, mCordis hosts the first-ever Connected Marketer Summit in Silicon Valley. The Summit will feature leading brand marketers and MarTech providers sharing perspectives and insights on how they are making connected marketing a reality. The Summit will also feature workshops and training sessions for marketers wanting to get closer to tactical execution of connected marketing practices. For further information, see this page. MobileBeyond listeners receive a 50% discount on the event using code MobileBeyond50 (no compensation to MobileBeyond for this). Marketing Edge Education Fund Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. Learn more about helping out. About Michael Becker Michael Becker is a Co-founder & Managing Partner for mCordis and The Connected Marketer Institute. The firm: Advises brand marketers how to embrace mobile and connected marketing, Assists AdTech & MarTech vendors on servicing brands through education, and Prepares individual marketing professionals to provide service to individuals Michael is a strategic advisor to Assurant Solutions, Predii, Phoji, FunMobility, and Privowny. He is on the Board and President of the Personal Data Ecosystem Consortium and a Trustee for Marketing EDGE. He is the co-author of Mobile ...
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    51 min
  • Mobile App Acceleration with Jay Hinman

    Mobile App Acceleration with Jay Hinman
    May 10 2016
    Jay Hinman, VP of Marketing, Neumob Your new mobile app was just released to the app stores. You chew your fingernails. Lots of pressure from the boss. The company wants a big hit. You ask yourself: "Will the app be fast enough in the U.S., India?...Is mobile app acceleration across the network going to work? Sweat beads up on your forehead... No, this is not a script from HBO's "Silicon Valley," although, hey, I don't mind sharing my creative writing. Getting mobile apps to load under four seconds--preferably two--is (or should be) on every mobile app developer's mind. Why? Because, according to Jay Hinman, VP of Marketing at Neumob, mobile ads sometimes don't load quickly. Forex traders in Manila could lose one second and lots of moola. Mobile gamers might become upset about a slowdown in Mumbai. Worst case scenario? A precious mobile app devotee writes "your app sucks" in an iTunes review. Jay says that smarts. Mobile App Acceleration : Jay Hinman at Neumob Jay, who used to work for MobiTV, appeared previously on MobileBeyond, discussing mobile streaming video. He loves the field of mobile, probably in part due to his interest in broadcasting. He, like I, had fun working at our campus radio stations. Jay's also done podcasting. So, there you have it. While there's still disagreement about mobile Web vs. mobile app usage, rather than address the studies here, I'll direct you to an excellent, current review by Morgan Linton, whose "Native Apps vs. Mobile Web War Rages On" summarizes the research. There's some tongue-in-cheek by Linton, but as any good blogger would say: "Just gimme the facts." During our conversation, Jay Hinman and I discuss how mobile app developers, using the Neumob Accelerator, experience mobile app bytes flying almost as fast as protons in the Hadron Collider near Geneva. Ashley Buttle/Flickr I draw this analogy because at the end of the podcast Jay told me that "Neumob" kinda came from "neutron," similar to "proton." I also mention the Hadron Collider because, in late April 2016, a small weasel chewed through the electrical wires, frying itself, and causing the Collider to come to an abrupt halt. NPR devoted an entire two minutes to the event. Jay assured me that Neumob has secured its network so this will never happen to its customers nor their mobile app acceleration software. I also guarantee you that SiteGround scans my server once a week. So you won't encounter any malicious code or strange bugs crawling out of your smartphone, tablet, laptop, desktop or whatever you use to hear this podcast. Now on with the show.
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    30 min
  • Ebola Care App Raises Hope in West Africa

    Ebola Care App Raises Hope in West Africa
    Nov 10 2014
    Ebola Care App The Ebola Care App, available free from Journey, a mobile applications developer, enables health workers to monitor and collect patient data in West South Africa. AppsAgainstEbola, Journey's website, describes its genesis, capabilities and benefits. Running on inexpensive Android phones, the Ebola Care App will improve the timeliness, accuracy and accessibility of field data for health care decision-makers and NGO's Data shared with the WHO (World Health Organization) expedite critical communications and field heath care delivery improving Ebola patient outcomes. (See the excellent article in Forbes summarizing the Ebola Care App and Journey's Facebook page.) Ebola is Not Just an African Problem Those are the words of Philip Joubert who is my podcast guest. As we discussed the global community of governments, NGO's, private benefactors, such as Bill Gates, and company donations, the connectedness of humanity came to mind. Philip Joubert of Journey In the past--before social media, mobile phones and greater interest in the biggest continent--the first Ebola crisis in 1976, documented by the WHO, was indeed "just an African problem." But the massive outbreak of the 2014 Ebola virus epidemic has spread from Africa to the U.S. and other developed nations. It's changed how we think about national borders. Viruses cross freely from Liberia into Sierra Leone. They fly thousands of miles with their hosts. In that sense, the Ebola virus is "airborne," whether flying coach or first-class. Outbreaks of this type are world problems. Quarantines, drug firms scouring arsenals of viral medications, media gone crazy filling voracious consumers' information demand, public fear and politician grandstanding. Clearly, this is everyone's problem. We no longer live in glass houses. Ebola is at our front door. How we, government and corporate leaders and the health care community respond to these health crises worldwide will forever determine future responses. Do we dump money on world problems that don't affect us personally from afar? Or should we believe, as Gandi said: "Happiness is when what you think, what you say and what you do are in harmony." Ebola Care App Brings Technology to Africa Philip and Malan Joubert, who grew up in South Africa, felt their calling. Using mobile development software created by their firm, they believed a Ebola Care app, used on the ground in Liberia and other Ebola-infected countries, would expedite communications among health workers, the medical community and large organizations like the WHO. Listen to the podcast about two brothers making a difference in West Africa. By NASA/ GSFC, MODIS Rapid Reponse System [Public domain], via Wikimedia Commons (West Africa via Satellite - 2001) Further Reading: South African Brothers Helping Fight Ebola with Mobile App Innovation Google Wants to Match Your Ebola Donation Facebook's Fight Against Ebola Ebola Virus Disease - Wikipedia mHealth Helps Stop Ebola in Senegal
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    24 min
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