Mission Drift Explained: How Good Organizations Lose Their Way
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Most organizations don't fail overnight.
They drift. Not because they stop caring. Not because they lose passion. But because they slowly move away from the very mission they were created to serve.
In this episode of You Are What You Give https://givewithus.com/, Avi sits down with Becca Spradlin, founder of On Mission Advisors, to explore one of the most overlooked risks facing nonprofits, ministries, foundations, and purpose-driven organizations: mission drift.
Together they discuss:
- What mission drift actually is
- Why good organizations are vulnerable to it
- How funding can unintentionally pull organizations off course
- The role boards play in protecting mission
- Why hiring for alignment matters
- How leaders can distinguish healthy change from unhealthy drift
- Why defining failure may be just as important as defining success
One of Becca's most practical insights is deceptively simple:
Don't just define your mission. Define your drift.
Because organizations rarely wake up one morning and decide to abandon their purpose. They simply make a series of small decisions that slowly move them away from it.
If you're a nonprofit leader, donor, board member, founder, or anyone responsible for stewarding a mission, this conversation offers practical tools for staying aligned over the long term.
To learn more about Becca's work, connect with her on LinkedIn or visit OnMissionAdvisors.com, where you'll find resources, her book Lead on Mission, and a free Mission Drift assessment.
And as always, thank you to Victoria Hearst, whose generosity helps make these conversations possible.