Mini Episode: Soft Switching copertina

Mini Episode: Soft Switching

Mini Episode: Soft Switching

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A customer can remain technically retained while the value of the relationship moves elsewhere. This episode examines soft switching through brokerage, credit-card, and merchant-payment examples, and asks whether retention alone is enough. The broader idea: churn may tell you when a customer left, while declining primacy may show when you started losing them.

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