In Part 2 of this conversation, Coach Nino Villa continues talking with Mary Ann Stenquist about a deeper question: why does shopping sometimes feel less like a want and more like a need?

Mary Ann connects the six spending types to Maslow’s hierarchy of needs and explains how spending is often tied to emotional needs that are not being met in more lasting ways

This conversation goes beyond “just stop spending” advice and looks at what is actually happening underneath the surface. You’ll hear why dopamine is only part of the picture, how marketers tap into those deeper needs, and why mindfulness matters if someone wants to change their relationship with money

If shopping has ever felt like an escape, a reward, or something you turn to when life feels heavy, this episode will help you understand why.

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Helpful Resources Mentioned in This Episode

• Watch on YouTube: Full video version of this episode

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Music Credits
This episode features music by Summer School.

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