In late 2025, Jon Dalton George was sworn in as Mayor of the Town of Boone, succeeding Tim Futrelle. In making this move, George vacated his seat on Town Council to assume the Mayor's chair. The town has recently opened the application process for those who wish to be considered for that vacant seat.

On this week's Mind Your Business, we discuss why Dalton George sought this new leadership perspective. We also discuss his vision for the town moving into 2026, how the Boone Next Comprehensive plan is helping guide key decisions, and how relationship equity with other regional partners can benefit the Town of Boone as we move into the future. Mayor George also will provide updates to key projects like Howard Street revitalization, downtown parking, stormwater management, and plenty more.

Later in the show, we give you the details on the nomination process for the 10th annual 4 Under 40 awards and we'll have the latest on the fundraising efforts to support the staff of Bistro Roca and Antlers Bar after fire destroyed the business last Sunday.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Information was flying fast and furious at the 10th annual High Country Economic Kickoff Luncheon, held January 15, 2026, and hosted by the Boone Area and Blowing Rock Chambers of Commerce.

On this week's Mind Your Business, we revisit some of the key discussions from the event, including a one-on-one interview with Dr. Harry Davis, Economist for the NC Bankers Association and longtime App State professor. Other highlights include:

Workforce R&R: Recruitment and Retention Panel
Finding and keeping skilled workers across all industries is a top challenge for Watauga County businesses—and this panel tackles it head-on. Hear from local leaders representing five key local business sectors as they share recruitment realities, retention solutions, and family-focused approaches to policies that are helping keep these businesses in tune with the talent they need to thrive.

Panelists:

• Emily Brinker, Co-Owner, The Speckled Trout Restaurant & Bottle Shop
• Alysia Price, Chief Human Resource Officer, UNC Health Appalachian
• Caren Rodriguez, Chief Marketing Officer, DMJPS PLLC

Keynote Presentation:

Mark Vitner, Economist, Piedmont Crescent Capital

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

There are numerous businesses here in the High Country that we all drive by every day and wonder, "what do they do in there?"

As we roll into 2026, we are excited to launch a new 12-part series: Built in the High Country. This monthly feature will take us physically inside some of the most unique and successful businesses in Watauga County, as we examine what got them started and why they chose the High Country as the home for their business.

This week on Mind Your Business, we visit Baker Forge & Tool, the 2023 Watauga County Small Business of the Year. Since in 2019, this niche business has moved from a car port to a 10,000 square foot facility in Watauga County, while becoming an influential player in the knife making industry. We'll tour the shop, talk steel forging, and learn about the influences that helped this business scale in such a short period of time.

We'll also talk recruitment and retention strategies on this episode, as we take a deep dive into Family Forward NC.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show