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In this episode, we explore the difference between renting and owning your visibility as a private practice owner. While referrals, networking, and social media can be powerful tools for attracting clients, they are ultimately platforms and relationships you don't fully control. Our guest, Alexandria Theordor, explains why a strong website and online presence should serve as the foundation of your marketing strategy—and how relying too heavily on any single referral source or platform can leave your practice vulnerable.

Together, we discuss the modern client journey, from receiving a referral to searching online for reviews, websites, and social media profiles before making a decision. You'll learn why your website is one of the most valuable marketing assets you can own, how to create a digital presence that reflects your brand and speaks to your ideal clients, and why successful practices use referrals and social media as supporting channels rather than their primary source of visibility. Whether you're launching a practice or looking to strengthen your marketing strategy, this conversation will help you build a more sustainable, resilient, and discoverable business.

What You'll Learn:

• The difference between renting your visibility and owning your visibility as a private practice owner
• Why relying solely on referrals, networking, or social media can create vulnerabilities in your marketing strategy
• The role that Google searches, online reviews, and digital presence play in building trust with potential clients
• Practical steps you can take to strengthen your online visibility and build a more sustainable marketing foundation

Bio:

Alex Theodor spent over a decade as a mental health therapist before she noticed a pattern. The clinicians doing the best work often had the hardest time getting found. So she built Stress Less Digital Marketing Agency to close that gap: conversion-focused copywriting and SEO content strategy made for health and wellness practitioners, written by someone who’s sat in the room with clients and knows what actually earns trust. Her book, Stay Booked, walks practice owners through building a website that fills their calendar without sacrificing their voice.

Connect with Alexandria:

https://www.stresslesstherapist.com/

https://www.instagram.com/alextheocopywriting/

https://www.facebook.com/alexandria.theordorlcsw

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

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As a mental health practice grows, maintaining alignment across teams, departments, and leadership can become just as important as increasing revenue or expanding services. In this episode, we sit down with Kim Long to explore the often-overlooked foundations of sustainable growth: a clear mission, well-defined values, and behavioral pillars that guide everyday decisions. Together, we discuss why organizational health matters, how leaders can create alignment as their teams expand, and what happens when culture is left to chance. Our guest, Kim Long, shares practical insights on translating mission and values from words on a page into behaviors that shape hiring, onboarding, leadership, accountability, and team development. Whether you're leading a small group practice or preparing for your next stage of growth, this conversation will help you build a stronger, more cohesive organization—one that can scale successfully without losing the heart of the work that inspired it in the first place.

What You'll Learn:

• Why mission, values, and culture become increasingly important as a mental health practice grows
• How clearly defined values can guide decision-making, leadership, hiring, and team development
• Common challenges practices face when scaling and how misalignment can impact team morale, retention, and organizational health
• Strategies for hiring and onboarding team members who align with the organization's mission and values

Bio:

Kim Long is a Registered Psychologist and the founder and director of Dóchas Psychological Services in Spruce Grove, Alberta. Known for her honest, down-to-earth approach, Kim brings warmth, humor, and practical insight to conversations about mental health. Kim grew up a military base brat before spending a decade as a teacher and eventually earning her Master’s in Counselling. This patchwork background has given her a unique appreciation for the different ways people experience and respond to life’s challenges. Whether she’s working with clients or speaking to an audience, Kim has a gift for making complex psychological concepts feel relatable and approachable. She leaves people with a deeper understanding of themselves, a fresh perspective, and practical strategies they can use long after the conversation ends.

Connect with Kim Long:

https://www.dochaspsych.com/

https://www.instagram.com/dochaspsych/

https://www.facebook.com/DochasPsych/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

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In this episode, we explore what happens when a mental health professional realizes that the career path they've built no longer aligns with who they are or where they want to go. Our guest, Carly Hill, shares her personal journey of stepping away from clinical work, including the factors that influenced her decision, the challenges she faced along the way, and the lessons she learned during the transition. Together, we discuss how clinicians can evaluate whether they're experiencing temporary burnout or a deeper desire for change, and how to thoughtfully approach a career pivot without feeling like they're abandoning their training, experience, or purpose. Whether you're considering a new professional direction or simply curious about the many ways a mental health career can evolve, this conversation offers practical guidance, honest reflection, and encouragement for anyone navigating a season of change. Success doesn't always mean staying on the same path—it can also mean having the courage to create a new one.

What You'll Learn:

• The emotional challenges clinicians often face when considering a transition away from direct clinical work.
• How to navigate feelings of guilt, uncertainty, or fear when contemplating a major career change.
• Why leaving clinical work does not mean abandoning your training, expertise, or impact.
• Examples of alternative career paths and opportunities available to mental health professionals beyond traditional clinical roles.

Bio:

Carly Hill is a licensed clinical social worker and 7-figure business mentor for therapists and coaches. She’s worked with thousands of students, helping them achieve freedom and security by teaching them how to successfully build an online coaching business that has led them to triple their revenue. Carly is also a Reiki master, NLP practitioner, and the author of the #1 Amazon best-selling book Therapreneur™- a guide to make the transition from therapist to coach. Carly has appeared on various podcasts and in numerous publications, including Forbes, Entrepreneur, NBC, CBS, & Fox News.

Connect with Carly Hill:

https://carlyhillcoaching.com/

https://www.instagram.com/carlyhillcoaching/

https://www.linkedin.com/in/carly-hill-6815a1122/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center