During a funding crunch, Lucy Madden, CEO of Letters to a Pre-Scientist, recorded a video asking volunteers if they could spare $5 a month to help the organization finish the school year. That first ask brought in 300 monthly donors, and today, more than 90% of Stamp Squad members have also been penpal volunteers.

We get into why this worked so well, including how Lucy embedded the monthly giving ask directly into required volunteer training, and how their word-of-mouth momentum is now spilling into fundraising, too.

Recurring revenue changed Lucy’s mindset about what was possible. And her biggest lesson for anyone building a recurring program? Get your tech right!

Resources & Links

Connect with Lucy on LinkedIn, learn more about Letters to a Pre-Scientist, Stamp Squad, and follow them on Instagram.

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This episode is presented by The Monthly Giving Builder.

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

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