#MediaSnack copertina

#MediaSnack

#MediaSnack

Di: ID Comms
Ascolta gratuitamente

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com© 2026 #MediaSnack Economia Marketing Marketing e vendite
Episodi
  • Dave Kersey, VP, Global Head of Media at SharkNinja | #MediaSnack WINNERS

    Dave Kersey, VP, Global Head of Media at SharkNinja | #MediaSnack WINNERS
    Oct 16 2026
    In this episode of #MediaSnack, I sit down with Dave Kersey, VP and Global Head of Media at SharkNinja. We dive into his journey through the media landscape, discussing how he transitioned from agency roles to brand leadership, and the importance of leveraging media as a strategic investment rather than just a buying function. Dave shares insights on operational excellence, audience activation, and the power of embracing ambiguity in the fast-paced media world. He emphasizes the need for a balanced approach in media strategy, focusing on connecting with consumers in meaningful ways. Join us as we explore how innovation and a passion for media can drive business growth and success in today's dynamic environment.
    Mostra di più Mostra meno
    21 min
  • MEDIA PALOOZA: PROCUREMENT'S ROLE IN AGENCY PITCHES

    MEDIA PALOOZA: PROCUREMENT'S ROLE IN AGENCY PITCHES
    Oct 9 2026
    In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design. We explore why aggressive price-beating backfires by forcing holding companies to hide margins in principal media markups and opaque ad-tech fees. Learn how smart procurement directors partner with CMOs to build performance-linked commercial frameworks that balance fee transparency, performance bonuses, agency margin health, and AI automation for long-term growth. We have been helping the world's most ambitious marketers since 2009. Find out more at www.idcomms.com
    Mostra di più Mostra meno
    31 min
  • MEDIA PALOOZA: THE CMO'S ROLE IN AGENCY PITCHES

    MEDIA PALOOZA: THE CMO'S ROLE IN AGENCY PITCHES
    Oct 2 2026
    In this episode of #MediaSnack, Tom Denford and David Indo explore the pivotal role of CMOs in driving successful agency pitches. They discuss the importance of having marketing leaders at the forefront to inspire agency talent and ensure growth-focused outcomes rather than cost-cutting races. The hosts emphasize the need for CMOs to set a clear vision, define value, and create an inspiring environment that attracts top agency partners. Tune in to discover how a CMO's leadership can transform a pitch into a powerful tool for brand growth. **What You'll Learn:** - Why CMOs must be visible and lead in agency pitches. - The critical balance between marketing and procurement in the pitch process. - How to articulate a compelling media vision and value proposition. - The impact of CMO engagement on agency motivation and selection. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at
    Mostra di più Mostra meno
    24 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione