In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity.

With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. Diana explains why this model is accelerating now, how it transforms underutilized media inventory into equity value, and why it offers a compelling path for both media owners and high-growth consumer brands.

WHY LISTEN

This episode is essential for executives who are:

• Exploring Media for Equity as a revenue or investment strategy
• Diversifying media revenue beyond traditional ad sales
• Supporting challenger brands without increasing cash burn
• Treating brand as a growth driver, not a cost center
• Navigating valuation, liquidity, and exit paths
• Turning underutilized media inventory into long-term equity value

If you’re a CEO, CRO, CFO, investor, or corporate development leader operating at the intersection of media, consumer growth, and capital strategy, this episode provides a practical framework for understanding Media for Equity and its role in modern revenue growth.

CONNECT WITH DIANA: https://www.linkedin.com/in/dianaflorescu

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.