Imagine you’re the best at what you do… and you didn’t realize it until now.

In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast).

Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don’t usually share results with creators, she didn’t know she was a low-key marketing superstar.

Dan sat down to understand the secrets to her (formerly) secret success. They’re talking: Honest Ads, The Listening Family, and Hyper Organic Growth. Let’s dig in.

“ I just talk about it as it's still me. I don't all of a sudden switch into: ‘And now a word from our sponsor,’ and I become a radio advertisement.”

Gina Ryan (Host of The Anxiety Coaches Podcast)

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What happens when a podcasting powerhouse is also an elite marketer?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.)

Hala’s delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it’s #2 in this month’s Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing.

Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let’s dig in.

“ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you’re picking is the creator.”

- Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting)

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Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition.

Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:

• Bart Roselli (EVP Media, Oxford Road)
• Courtney O'Connor, (Director, Podcast Media, Oxford Road)
• Giles Martin, (EVP Strategy, Oxford Road)

The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more. Let’s dig in.

“ Is it the end of ads? No, but I do think that it's potentially an end of an era.”

-Courtney O'Connor (Director, Podcast Media, Oxford Road)

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