Creators can be either a long-term asset or a short-term detriment to your campaign. That is why it is so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week’s Media Roundtable.

Straight from this year’s Cannes Festival, Dan Granger (CEO & Founder, Oxford Road) joins Bekah Schannuth (Director, Operations, LSKR) to discuss trust, values, and how to handle a crisis. Let’s dive in.

“ If you're trying to build a brand off somebody whose job is to wave their arms, get your attention, and run away… you're not going deep, and there is a direct correlation between the ROI you're gonna see.”

– Dan Granger (CEO & Founder, Oxford Road)

A few months ago, we revealed Oxford Road’s role in creating the Alliance for Measurement in Podcasting, or AMP. It was launched by a top-secret group of podcasting leaders who’ve spent the last year working together on new measurement standards that could help our industry evolve.

This week, we’re finally unveiling the full result of all that hard work.

The AMP task force focused on three big questions: What’s a podcast? What’s an impression? Did the ad work?

If you’re looking for the answers, turn to this week’s Media Roundtable, hosted by Dan Granger (CEO & Founder, Oxford Road). He’s joined by expert guests Giles Martin (EVP, Strategy, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable). Together, they talk through AMP’s findings and discuss the most important question of all: What comes next?

“ This is key to the whole AMP story: Any standard is better than no standard, even if it's not exactly the standard that you want. You want to have something that is clear and consistent.”

-Dan Granger (CEO & Founder, Oxford Road)

Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic? Morra Aarons-Mele, a.k.a. “The Anxious Achiever,” is here to explain why addressing tough topics can be a win for audiences, creators, and a marketer’s bottom line.

This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) welcomes Aarons-Mele, host of The Anxious Achiever podcast, as well as an author, Harvard professor, presidential campaign strategist, and totally-not-anxious person. Together, they examine the challenges of building a business around an identity, and discuss why brands should align with creators who are brave enough to talk about difficult topics

“Don't start a podcast to become rich. But if you have a specific thing that you want to chew over and [want to] get access to people, do it. I can't normally call up the Surgeon General and be like, ‘Hey, you want to talk about loneliness?’ But with a podcast, I can.”

- Morra Aarons-Mele (Founder, MHL Partners; Host, The Anxious Achiever)