McCormick® and Paris Hilton's 11:11 Media Ink Multi-Year Deal to Inspire a New Era of Flavor and Creativity copertina

McCormick® and Paris Hilton's 11:11 Media Ink Multi-Year Deal to Inspire a New Era of Flavor and Creativity

McCormick® and Paris Hilton's 11:11 Media Ink Multi-Year Deal to Inspire a New Era of Flavor and Creativity

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 The BC Food News podcast, hosted by Jennifer English, discussed an exciting partnership between McCormick, the global leader in flavor, and Paris Hilton's media company, 11:11 Media. This two-year long collaboration aims to inspire new era of creativity and flavor-centric content in the culinary world, utilizing Hilton's influence to engage the next generation of consumers and elevate McCormick's brand. The collaboration is set to commemorate popular film and TV moments and will feature strategies from 11:11 Media and Hilton, both enthusiastic about the partnership. Listeners were advised to follow McCormick on Instagram and TikTok for updates, emphasizing the goal of the partnership as not merely recipe creation but a shared love for flavor uniting people. The companies’ background was also shared, highlighting McCormick's $6.7 billion in annual sales globally and its commitment to flavorful, sustainable, and healthy products. 11:11 Media, on the other hand, founded by Paris Hilton in 2021, aims to connect content and commerce across several industries.
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