Designer and creative leader Lucy Holmes traces a life shaped by letters and by people. From hand drawing alphabets at RISD to orchestrating typographic rhythm through major museums, she reveals how the most resonant design often disappears so visitors can be fully with the work. Holmes describes turning words upside down to see relationships rather than read them, printing and pinning, tracing and testing, until a single word on a wall feels inevitable. Designing permanent galleries means thinking in decades, choosing people and stories over brittle technology. The result is quiet clarity, composed for the present and built to meet the future.

Creative designer and AI educator Marlena Emig reveals how artificial intelligence is revolutionizing the exhibition design process, not by replacing human creativity, but by amplifying it. She discusses how AI has transformed the painful constraints of pitch deadlines into opportunities for deeper research and richer storytelling, allowing designers to iterate freely and course-correct without fear. Most provocatively, she argues that clients are already ahead of creative agencies in embracing these tools, seeking dialogue and variety over polished perfection. This conversation illuminates a future where technology serves human imagination rather than supplanting it.

Light carves stories from darkness, transforming spaces into emotional journeys that transcend mere illumination. Abigail Honor and Brenda Cowan explore the sculptural art of lighting design with Steven Rosen, founder of Available Light and recipient of the Edison Report’s Lifetime Achievement Award.

From his theatrical roots to museum environments, Steven reveals how lighting designers serve as storytelling enablers—elevating narratives through orchestrated moments of revelation and concealment. The conversation explores the balance between presence and absence of light, collaborative design processes, and Steven’s work co-founding SEGD’s Museum Exhibition Professional Practice Group during challenging times for cultural institutions.