Matcha: Understanding Acquired Taste

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Matcha: Understanding Acquired Taste

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Some flavours we love immediately. Others, like matcha, take time. Matcha can taste strange, bitter or even grassy at first – and then gradually become something we actively seek out. Taste is not just biological. It is also shaped by culture and identity. Through the lens of acquired taste, what we learn to enjoy can tell us something about who we are, and even who we want to be.

CREDITS
"Atlante Talks" is a podcast by Atlante, hosted by CEO Natasha Linhart and narrated by Emma Taylor. Produced by Podcast Italia Network.
Sound design by Matteo Ranzi.
Editorial coordination by Igor Principe.
Developed by Natasha Olive.
Music licensed by Envato and Epidemic Sound.

RIGHTS
Any use, whether total or partial, of the content included in this podcast "Atlante Talks - Stories behind the shelf" is prohibited, including the storage, reproduction, reworking, dissemination, or distribution of such content by any offline means or technological platform, medium, or telematic network, without the prior written authorization of Alante Srl, which holds all rights thereto. The reproductions of excerpts of works made within this podcast are for the exclusive purpose of criticism, discussion, and research, within the limits established by Article 70 of Law 633/1941 on copyright.

This episode includes AI-generated content.

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