Marty Cagan has spent 45 years building technology-powered products and coaching the companies everyone else copies, Amazon, Netflix, Nvidia. His books are the closest thing product management has to a bible. In this conversation with Lee, he explains why 85% of products still fail in the market, and why AI is making that worse, not better.

The two get into the distinction that separates the best companies from everyone else: building to learn versus building to earn. Lee shares the $27 million software write-off that taught him the difference the hard way, and Marty's response might surprise you: today that same lesson costs about $2,000.

Also in this one: why ROI estimates are nonsense and what good companies demand instead, the SpaceX versus Boeing story and what it proves about culture, how Trainline went from irrelevant to the UK's largest IPO, why stakeholders lie to CEOs about projections, missionaries versus mercenaries, and the AI productivity paradox, why companies are blowing through annual AI budgets in a quarter while the needle doesn't move.

Marty's work is free at svpg.com.

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For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/