Doctor Dave Aron and Ramblin' Rob Hamilton dive pretty deep into the idea of marketing messages and archetypes with respect to traditional vs. AI. What really is the difference and how will the ability of Artificial Intelligence have an effect on creating and holding brand loyalty. And that is just the beginning! Not everything begins on Tik Tok and ends in cottage cheese, but there's some of that too! Tune in and comment. Contact at MvSRobDave@gmail.com. Have fun!

Doctor Dave and Ramblin' Rob revisit the origin of the Marketing vs. Sales Podcast. Getting back to basics, the AIDA marketing structure, introduced in 1898, is re-introduced. Doctor Dave talks about his current projects and the importance of mentoring, and how those ideas correspond to marketing. Also, a MAJOR CORRECTION... Ramblin' Rob misspoke with his analogy of Sun Tzu's tactic of not attacking uphill. The Confederates attacked the Union uphill at the battle of Gettysburg, not the other way around! Anyhow, that will be corrected next issue to ensure that there is no mistake! The idea with respect to sales is still made clear - be prepared and make certain you are able as a sales consultant to not attack uphill. Set yourself up with all of the positive value and ability to counter concerns as you move forward. And do it effectively! See you next issue...

Join Doctor Dave and Ramblin' Rob as they close out 2025 and wish the listeners the best going into the New Year. The focus of this issue in the importance of mentoring in business and thereby reinforcing the impact of Doctor Dave's book, Mentorvention. There will be a hiatus of sorts. Re-join Rob and Dave for Season Three beginning in August of 2026! Take care everyone and please touch base at MvSRobDave@gmail.com!