In this episode Katrina talks about how lead generation has changed. She shares her thoughts about the effective use of a quiz to deliver true value to a prospective customer and allow you to start a relationship. She shares her personal experience in developing a quiz and shares her tips on building your own quizto generate leads.

For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep13_use-a-quiz/

In this episode Katrina shows us how surprise and delight can be used as an effective strategy to build rapport, strengthen rapport and gain loyalty. She’ll share lots of examples to get you thinking about how you can use this powerful strategy to market your business with no money.

For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep12_surprise-and-delight/

In this episode Katrina highlights why every business owner should being seeking media on an ongoing basis. She’ll discuss what types of media you should be considering and share her best tips in approaching journalists. Getting more media is one of the most powerful ways to market your business with no money.

For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep11_get-more-media/