In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned.

When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers are already working; they just need to establish a common language with the rest of the team.

Many marketers find marketing almost by accident - but that’s the beauty of it: it can take you anywhere. You never know where your career will take you next - but the most interesting career journeys are never linear.

ABOUT MANDIRA:
Mandira Mehra serves as the Chief Marketing Officer at MRI Software. Before joining MRI in 2016, Mandira held leadership roles at both private and public technology companies, which range from start-ups to Fortune 500 corporations. During the more than 15 years she spent at these firms, she spearheaded the development and execution of strategic branding and marketing initiatives, along with demand generation programs.

Most recently, she was the Senior Vice President of Marketing at Internap, a global internet infrastructure provider. Previous positions included Vice President of Marketing Communications, Solution Area TV at Ericsson; and Vice President of Marketing at GoldPocket Interactive. She began her career as a strategy consultant at Monitor Company. Mandira holds a B.A. from Williams College and an M.T.S. from Harvard University.

ABOUT MARKETING UNLOCKED
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing.

Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how best to build a relationship with sales (and how to deal with people who just blame everything on marketing).

This episode contains some hard truths about marketing that the LinkedIn gurus might not appreciate, but that bring a realistic and refreshing perspective on marketing that will leave you laughing.

ABOUT EMMA AND RUTA
There are two elements Emma loves when it comes to Marketing; the data that helps marketers to improve the performance of Marketing and supporting buyers to make their lives easier.

She started Advocitude over four years ago now, and to start with it was an outlet for her to write about Customer Advocacy and Community. It soon became a business that has supported many B2B companies to do good Marketing that's backed by data, aligns to their ICP and has supporting the buyer at its core.

As a fractional CMO at Sudmant, Ruta helps B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. She has worked with clients ranging from small tech startups to unicorns and public companies, using her experience and passion for marketing to create impactful campaigns and content.

She is also a co-founder of Lava Metrics, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals, conversion rates, and historical snapshots. They are currently on pre-sale and offering a 50% discount for data pioneers.

ABOUT MARKETING UNLOCKED
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency.

Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as some of his favorite marketing campaigns.

Never underestimate the power of a generalist marketer! Jessica and Peter discuss why they think generalist marketing deserves more love, and Peter explains why he thinks taking a more generalist approach to personas is more impactful.

Including key moments from Peter’s career, and the tips he has for all marketers, this episode is a must-listen!

ABOUT PETER:
Peter is a freelance marketing consultant and problem-solver for those who build, create or educate!

Peter started out running Marketing Study Lab, a business aimed at providing low-cost marketing qualifications. Today he is the founder of the buildDifferent marketing agency - an agency primarily specializing in helping businesses within the construction industry.

Away from work, Peter is an avid Liverpool FC supporter and also a fan of FL, Lego and Alan Partridge among other things!

ABOUT MARKETING UNLOCKED:
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.


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