As a marketer, you should be striving to find and unlock value despite the challenges tough times like these throw up. Duarte Garrido, digital marketer par excellence might be your best friend this week as he gives you a roadmap to recovery.

With global responsibility for social and digital activation at Standard Chartered bank, Duarte talks about social, listening, brand marketing and more.

In this episode, you will hear how to:

• Harness customer feedback on social media for invaluable market research and improved product offerings.
• Strike the perfect harmony between performance marketing and brand marketing to weather economic storms unscathed.
• Appreciate the contribution of marketing as an integral function to help achieve cohesive business goals.
• Learn the art of ROI tracking to confidently illustrate marketing’s value to decision-makers.
• Establish a foundation for enduring brand success and forging relationships that ensure a prosperous future.

Duarte sees Marketing as an all-encompassing, ever-changing discipline - and has forged his career to mirror the industry. From Chef, to Gardener, to Reporter and now Digital Marketer, his past roles have provided him with a deep understanding of art, science, culture, and society.

He spent years travelling the world to better understand people, and is now focused in showing the importance of social media in building brand and reputation while feeding the bottom line. Over the course of his Digital career, he has moved from Big Media, to FMCG, and Financial Services at companies like Sky Plc, Philip Morris International, Coca-Cola HBC, and Standard Chartered Bank.

In his continued pursuit of knowledge, he has since completed studies in B2B Growth at Northwestern Kellogg and Digital Marketing, CX, and Analytics at Columbia University and INSEAD and is a recognised Chartered Marketer by the Chartered Institute of Marketing (CIM). He currently sits as Global Head of Social and Omnichannel at Standard Chartered Bank, where he oversees a team of digital superstars, content creators, and social media champions.

He is also Corporate Advisor to Sustainability Teach Startup Handprint. In his spare time, he is a father of two - a young girl and a Tibetan Terrier. He still enjoys comic-books, has found purpose in mindfulness and mindful eating, and has taken on skateboarding too late for it to be cool or safe.

Further sources: Unicorny podcast | Tibetan Terrier

Linkedin: Duarte Garrido | Dom Hawes

Websites: Marketing Difference | Selbey Anderson

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure a brighter future in the long run.

While some businesses are cutting or pausing their marketing budgets, ambitious companies can seize the opportunity to adapt and invest, positioning themselves for growth when the market recovers.

In this episode, Perspective Pictures' founder, Rupert Rixon, highlights the importance of bravery and ambition during a recession. He tells the story of his remarkable COVID-19 lockdown, when he continued to invest in marketing, even with a rise in cost per lead from £300 to £2,000. Rixon's forward-thinking attitude encourages marketers to focus on building awareness rather than over-focusing on short-term metrics. It's what he did, setting up the business for success when the lockdown ended.

In this episode, you will be able to:

• Grasp the essential role of creativity and uplifting leadership in navigating the stormy seas of a recession.
• Gain insights into businesses who prospered by staying true to themselves and venturing into the realm of unconventional marketing.
• Recognise the potential rewards of channeling resources into marketing even when the economy takes a hit.
• Explore the irresistible allure of storytelling and individuality when it comes to capturing the attention of your audience.
• Harness the power of transcending boundaries and taking creative leaps with your marketing endeavours.

Meet Rupert Rixon, an impressive entrepreneur who has carved out his own share of the video production market with his unique and innovative approach to digital video production. Rupert's journey began when he started his own company seven years ago, right from his parents' garden shed.

Fast forward to today, and he's working with big names like Red Bull and Lululemon, as well as loads of exciting startups. Rupert's fearless attitude towards pushing creative boundaries has led to some incredible marketing campaigns, like standing on top of a plane while delivering lines for an ad. His dedication to making a lasting impression has certainly paid off, as his company continues to grow and thrive.

• Check out the tank ad that helped scale the business on Facebook.
• Hire a freelancer to create a video ad for your business.
• Invest in exciting elements to include in your video to capture audience attention.
• Use direct and specific language in your sales pitch to potential clients.
• Consider revisiting and updating successful ads to increase their value over time.
• Visit the company website to view their portfolio and learn more about their services.
• Contact the company to inquire about video production services for your business.

LinkedIn: Rupert Rixon | Dom Hawes

Web: Perspective Pictures | Selbey Anderson

Other links: Vimeo | YouTube | Facebook | TikTok |

Do you want to succeed in a recessionary market? Benefex’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to powering through tough times.

As a workplace technology company, Benefex is working to power exceptional employee experiences every day. But when the economy is shrinking, how do you keep up with providing employees with the benefits they need? With the cost of living crisis affecting households, Benefex is looking closer at their customers and providing solutions to tough times.

In this episode, you will be hear how to:

• Uncover hidden opportunities in marketing during the pandemic and economic turmoil.
• Master innovative strategies for employee rewards and perks in challenging times.
• Decode the secret to aligning your business with customer needs and enhancing user experience.
• Discover the neglected marketing P's and their impact on a holistic customer approach.
• Navigate the complexities of scaling marketing teams amidst global expansion challenges.

Sally is an award-winning content producer and SaaS marketer who specialises in the workplace technology sector. She’s led marketing functions in start-ups, scale-ups and multinational enterprises and is currently Marketing Director for Benefex, the tech company that uses employee benefits, recognition and wellbeing platforms to power exceptional employee experiences for global companies.

Linkedin: Sally Winter I Dom Hawes

Websites: Benefex I Selbey Anderson

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy