Marketing Trailblazers copertina

Marketing Trailblazers

Marketing Trailblazers

Di: Epic Nine: Marketing Outfitters
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A proposito di questo titolo

Hey there CMO... Feeling lost in the ever-changing wilderness of marketing and worn out trying to convince your executive team to update the website built in 2001? Let me introduce you to your oasis in the corporate desert. Marketing Trailblazers: Fireside Chats with Mountain Conquering CMOs.

We're bringing unfiltered, no-holds-barred conversations with top CMOs from major brands. Get ready to dive into topics like getting buy-in on a risky marketing strategy, working with outside agencies, and what to say when the CEO says “Why aren’t we on TikTok?" Breathe a sigh of relief and tune in to "Marketing Trailblazers." It's the podcast that will keep you in the loop and inspire you to blaze your own path… or at least keep your job.

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Episodi
  • Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M

    Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M
    Apr 24 2024

    In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:

    • Key principles every marketer should understand to effectively influence consumer behavior.
    • What inspired Melina to start The Brainy Business Podcast.
    • Emerging trends and developments in behavioral economics that marketers should pay attention to.
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    59 min
  • Jaime Cabrera, VP Group Creative Director, Innocean

    Jaime Cabrera, VP Group Creative Director, Innocean
    Apr 2 2024

    In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss:

    • Experiential marketing
    • How the creative industry has evolved over the years and what key trends are shaping the future
    • Jaime's best advice for marketing directors/CMOs on how to work with agencies

    Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip

    Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq
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    1 ora e 2 min
  • Jac Bedrossian, Influencer Marketing Specialist IHG Hotels

    Jac Bedrossian, Influencer Marketing Specialist IHG Hotels
    Feb 15 2024

    In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss:

    • Selecting the right influencers
    • Avoiding common mistakes
    • Connecting the right influencer to the right business (aka how to get the best ROI)

    Get Jeremy's new book Climb here :https://amzn.to/3Q7ASHq
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    41 min
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