Marketing Rockers - The Video Game Marketing Podcast copertina

Marketing Rockers - The Video Game Marketing Podcast

Di: David Westerman Linus Otten
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  • Riassunto

  • The show where two aspiring game marketeers discuss current topics and best practices in Video Game Marketing.
    © 2022 David Westerman, Linus Otten
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Episodi
  • Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)

    Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)
    Apr 29 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring)
    • 27:48 - The AAA drought: No big releases in the next 6 months!
    • 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services
    • 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer?
    • 54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns. 
    • 01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier. 
    • 01:25:00 - How the war on Ukraine is affecting the game industry. 


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo
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    1 ora e 49 min
  • Marketing Rockers #023: Google Privacy Sandbox - ATT for Marketers? (Sony planting trees for achievements, growth of Facebook Gaming, EA blaming Halo for 2042 failure)

    Marketing Rockers #023: Google Privacy Sandbox - ATT for Marketers? (Sony planting trees for achievements, growth of Facebook Gaming, EA blaming Halo for 2042 failure)
    Feb 24 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure!
    • 24:50 - Possible reasons why Facebook Gaming is growing recently.
    • 39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West!
    • 44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it?
    • 54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced!
    • 01:07:30 - Google's Answer to ATT - "Google Privacy Sandbox" announced - what is our expectation?


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo
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    1 ora e 26 min
  • Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?

    Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?
    Jan 18 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed?
    • 18:50 - Game Releases of the Year: What are we excited about? 
    • 41:00 - Main Topic: Our Marketing Predictions for 2022!
      • 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform!
      • 48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)!
      • 01:01:22 - Apple will release a new marketing platform!
      • 01:07:20 - Audio Marketing will continue to rise!
      • 01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year!
      • 01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok")
      • 01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access)


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo
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    1 ora e 32 min

Sintesi dell'editore

The show where two aspiring game marketeers discuss current topics and best practices in Video Game Marketing.
© 2022 David Westerman, Linus Otten
Marketing Fantascienza Economia
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