Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners copertina

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna cut through the noise of modern marketing to reveal what actually works for small businesses, freelancers, and career-changers who need a practical roadmap. Each episode tackles one core channel — SEO, email list building, Google Ads, content strategy — and breaks it down with real numbers and case studies from companies like Mailchimp, Canva, and Gimlet Media. Lucas brings journalist rigour, asking hard questions about ROI and attribution; Luna tests ideas against real-world scenarios she's seen as a consultant. Together they map out step-by-step workflows, from keyword research with free tools to A/B testing subject lines. No fluff, no 'hacks' — just the mechanics behind the campaigns that actually grew revenue. You'll walk away with a repeatable process for your next launch and a clear sense of which channels deserve your time. Can you afford to waste another month on tactics that don't convert? #ContentMarketing #SEO #BrandStrategy #EmailMarketing #GoogleAds #SocialMediaGrowth #SmallBusinessMarketing #DigitalStrategy #MarketingROI #Copywriting #LandingPageOptimization #MarketingAnalytics #BusinessPodcast #FexingoBusiness #MarketingPodcast #DailyBusinessShow #PodcastMarketing #MarketingTips Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Spotify Built Its $10 Billion Brand Engine

    How Spotify Built Its $10 Billion Brand Engine
    Nov 12 2026
    Spotify’s journey from a niche music player to a global audio empire wasn’t just about licensing deals. It was about mastering the data feedback loop between product usage and marketing spend. We look at how Spotify uses listening habits to fuel personalized campaigns, turning user data into one of the most effective customer acquisition engines in tech history. #Spotify #DigitalMarketing #DataDrivenStrategy #BrandGrowth #MusicIndustry #Personalization #CustomerAcquisition #TechCaseStudy #MarketingAnalytics #SubscriptionBusiness #UserExperience #FexingoBusiness #BusinessPodcast #MarketingMadeSimple #GrowthHacking #ConsumerTech #AdTech #StreamingWars Keep every episode free: buymeacoffee.com/fexingo
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    9 min
  • How Patagonia Built Trust Through Radical Transparency

    How Patagonia Built Trust Through Radical Transparency
    Nov 11 2026
    In this episode, we dig into the counterintuitive marketing strategy that turned anti-consumerism into a billion-dollar brand engine. We examine how Patagonia’s 'Don’t Buy This Jacket' campaign and their subsequent Worn Wear program shifted consumer behavior by validating skepticism rather than fighting it. Lucas and Luna break down the specific mechanics of radical transparency: from supply chain mapping to the controversial decision to donate the company to fight climate change. You’ll learn why admitting flaws often builds more loyalty than perfection, and how small businesses can apply these principles without a global PR team. #Patagonia #RadicalTransparency #SustainableMarketing #BrandLoyalty #AntiConsumerism #WornWear #SupplyChainEthics #CustomerTrust #MarketingStrategy #BusinessPodcast #FexingoBusiness #EthicalBranding #CircularEconomy #BrandValues #ConsumerBehavior #Storytelling #CorporateResponsibility #FexingoMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How Starbucks Built Its Third Place Strategy

    How Starbucks Built Its Third Place Strategy
    Nov 10 2026
    In this episode of Marketing Made Simple, Lucas and Luna dissect the specific operational mechanics behind Starbucks’ 'Third Place' positioning. We move beyond the buzzword to examine how sensory branding, store layout psychology, and pricing architecture created a global habit loop. By analyzing the data from their early expansion phase and contrasting it with modern direct-to-consumer rivals, we uncover why experience design often outperforms product superiority in the coffee market. #Starbucks #ThirdPlace #SensoryBranding #CustomerExperience #RetailStrategy #BrandLoyalty #MarketingMadeSimple #FexingoBusiness #BusinessPodcast #LucasAndLuna #ConsumerBehavior #StoreDesign #HabitLoop #PremiumPricing #GlobalExpansion #ServiceDynamics #MarketDifferentiation #BrandPsychology Keep every episode free: buymeacoffee.com/fexingo
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    9 min
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