Marketing, Law & Trust with Peter Hoppenfeld
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Marketing, Law & Trust with Peter Hoppenfeld
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What happens when a top-tier attorney thinks like a marketer?
On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.
Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.
In this episode, we cover:
Why strategy comes before lawyering
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How compliance can be a competitive advantage
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The #1 mistake professionals make when marketing their expertise
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Why trust, integrity, and clarity still outperform every new tool
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How to scale without giving away your "golden egg" (your equity)
"There's no shortcut to smart. The most effective marketing has always been the trusted advisor."
If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.
Or listen now: [link to episode]
Host: Tom Foster
Guest: Peter Hoppenfeld
#WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand