Before deciding what to post, where to show up, or which tools to use, there is one question that shapes every marketing decision.

Who is this actually for?

In this episode of the Marketing Gamut Podcast, we explore why audience clarity is harder than it sounds and how avoiding it leads to scattered, exhausting marketing. The episode covers how knowing your audience affects messaging, offers, pricing, content ideas, tone, platform choices, and long-term consistency.

We also talk about why trying to speak to everyone creates vague marketing, how choosing an audience does not mean excluding others, and why clear positioning builds trust and makes marketing more sustainable over time.

In this first episode of the Marketing Gamut Podcast, we break down what marketing really is and why it often feels confusing or ineffective.

In this episode, we will talk about why marketing is not a checklist of tactics, the difference between visibility and understanding, and why clarity matters more than being everywhere. It also covers common mistakes like trying to appeal to everyone, copying competitors, and focusing on persuasion before people truly understand what you do.

This episode is for small business owners, founders, and marketers who want a clearer, more practical way to think about marketing before jumping into tools or platforms.