Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance copertina

Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance

Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance

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A proposito di questo titolo
 Lucas and Luna scrutinize the messy reality of marketing analytics—where attribution models break, vanity metrics mislead, and campaign data never tells a clean story. Each episode picks a single measurement problem: how last-touch attribution overvalues the final click, why multi-touch models introduce their own biases, or what happens when Facebook and Google report conflicting conversion numbers. Lucas brings the technical rigor—explaining lift studies, incrementality testing, and the statistical pitfalls of small sample sizes—while Luna keeps the conversation tethered to real campaign decisions: budget reallocation, creative testing, and the trade-off between precision and speed. Together they walk through actual brand case studies (from direct-to-consumer startups to enterprise SaaS), showing which metrics mattered, which ones were noise, and how the team eventually reconciled data with strategic judgment. This is not a podcast about marketing automation hacks or growth-hacking gimmicks; it is a podcast for the analyst or manager who stares at a dashboard every morning and needs to know: What is this number actually telling me? And when can I trust it enough to act? #MarketingAnalytics #AttributionModeling #CampaignMeasurement #MarketingROI #DataDrivenMarketing #MarketingMetrics #IncrementalityTesting #MarketingAttribution #MarketingData #Analytics #MarketingPodcast #BusinessPodcast #FexingoBusiness #Business #Marketing #Podcast #DataAnalytics #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • Why Your Best Customers Are Invisible To Analytics

    Why Your Best Customers Are Invisible To Analytics
    Nov 11 2026
    We are looking at the paradox of high-value B2B clients who bypass digital tracking entirely. When a procurement officer at a mid-sized manufacturing firm buys directly from a vendor’s sales rep after a conference call, no cookie is fired, no pixel is tagged, and attribution software sees nothing. We break down how companies like Siemens and ServiceNow are closing this loop using manual deal registration and CRM integration to reveal the true cost of acquiring their largest accounts. #B2BMarketing #SalesAttribution #CRMIntegration #OfflineConversion #DealRegistration #ProcurementBehavior #Siemens #ServiceNow #RevenueOperations #MarTech #DataGaps #LeadScoring #CustomerJourney #AnalyticsBias #FexingoBusiness #BusinessPodcast #MarketingStrategy #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • The Last Click Myth And Why It Misleads Marketers

    The Last Click Myth And Why It Misleads Marketers
    Nov 10 2026
    We dismantle the dangerous habit of crediting the final click for all marketing success, using a concrete example from a major consumer goods brand that lost twenty percent of its budget efficiency by ignoring assisted conversions. Lucas and Luna break down why last-click attribution is a vanity metric, how data silos create blind spots in the customer journey, and what smarter marketers are doing now to measure true influence across touchpoints. #MarketingAnalytics #AttributionModeling #CustomerJourney #DigitalMarketing #DataStrategy #ConversionOptimization #MarketingROI #BrandAwareness #PaidMedia #OrganicTraffic #SocialProof #FunnelAnalysis #MarketingTech #ConsumerBehavior #GrowthHacking #FexingoBusiness #BusinessPodcast #MarketingTrends Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • How Retail Media Networks Rewired Marketing Economics

    How Retail Media Networks Rewired Marketing Economics
    Nov 9 2026
    In this episode of Marketing Analytics, Lucas and Luna dissect the explosive growth of retail media networks, focusing on how Walmart’s $70 billion ad empire has shifted marketing budgets from brand awareness to performance-driven retail media. They explore the specific mechanics of closed-loop attribution, the rise of contextual targeting as a privacy-compliant alternative, and why first-party data is becoming the most valuable asset in modern marketing. The conversation examines concrete examples of how major retailers are monetizing shopper intent, the hidden costs of data dependency, and what this means for independent brands trying to compete in an increasingly walled-garden ecosystem. #RetailMediaNetworks #WalmartAdNetwork #FirstPartyData #ClosedLoopAttribution #MarketingAnalytics #ShopperMarketing #ContextualTargeting #PrivacyCompliance #EcommerceAdvertising #BrandEquity #IncrementalLift #ConsumerInsights #DigitalStrategy #FexingoBusiness #BusinessPodcast #MarketingROI #DataDriven #AdTech Keep every episode free: buymeacoffee.com/fexingo
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    11 min
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