Marketing Alpha copertina

Marketing Alpha

Marketing Alpha

Di: WolfPack Advising
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Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.© 2025 WolfPack Advising Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • We Rebuilt Our Website With AI

    We Rebuilt Our Website With AI
    Oct 1 2026
    We tell clients not to build their websites with AI. Then we rebuilt the whole WolfPack site with it. In this episode of Marketing Alpha, Aaron Shishilla shares the real numbers behind the rebuild. He covers why our page-builder WordPress site stopped scaling, the almost-year we spent testing (and dropping) "WordPress killer" platforms, and the setup we finally picked: headless WordPress on Kinsta, an Astro front end on Cloudflare, and Claude Design handing designs off to Claude Code. Once the design system and setup were locked in, the full build took under two weeks instead of the usual 3–6 months. It cost about $3,000 in AI spend, and 600 URL redirects took a couple of prompts. Speed isn't the whole story, though. Aaron explains why he still cringes when clients rebuild their sites with AI, and covers the three things that make AI-built websites crash and burn: generic AI copy, stock or AI-made images, and skipped URL redirects. AI didn't replace the expertise. It changed how fast the experts can work. In this episode: - Why page builders like WP Bakery, Elementor, and Divi stop scaling - Custom post types, custom fields, and why headless WordPress won - How we used Claude Design + Claude Code to ship in under two weeks - What it actually cost: AI spend vs. a $10–15K+ build from a typical agency - The URL migration step most AI rebuilds miss - Why schema markup isn't the SEO game changer AI says it is - What to lock in first if you're rebuilding with AI anyway If this was helpful, leave us a rating and send us your questions.
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    30 min
  • 3 Simple Social Media Strategies to 10X Business

    3 Simple Social Media Strategies to 10X Business
    Feb 4 2026

    In this episode of Alpha Marketing, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience.

    Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before.

    Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

    For more tips, updates, and exclusive content, follow us on social media:
    - Instagram: https://www.instagram.com/wolfpack_advising/
    - Facebook: https://www.facebook.com/wolfpackadvising/
    - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
    - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
    - TikTok: http://tiktok.com/@wolfpackadvising
    - Threads: https://www.threads.net/@wolfpack_advising

    You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

    Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!
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    28 min
  • Marketing Metrics That Drive Profits

    Marketing Metrics That Drive Profits
    Feb 4 2026

    In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy.

    🔍 What We Cover:
    ✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV.
    💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI.
    📊 Real-world strategies to track marketing effectiveness and make data-driven decisions.

    Whether you're a startup or an established business, knowing your numbers is the key to profitable growth. Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence.

    🎧 Listen now and take control of your marketing metrics!

    Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

    For more tips, updates, and exclusive content, follow us on social media:
    - Instagram: https://www.instagram.com/wolfpack_advising/
    - Facebook: https://www.facebook.com/wolfpackadvising/
    - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
    - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
    - TikTok: http://tiktok.com/@wolfpackadvising
    - Threads: https://www.threads.net/@wolfpack_advising

    You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

    Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!
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    35 min
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