Marketable Community
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Marketable Community
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In this episode of Marketable Marketer, we sit down with Boye Akolade, the co-founder and president of The Future Party.
Boye has mastered the art of community, transforming legendary college parties into a thriving multi-platform media brand with a daily newsletter reaching 200,000 subscribers, a growing podcast, and large-scale experiential events.
Join us as we explore the difference between an audience and a true community. Boye shares how he built a brand that people identify with and how individuals can apply these same strategies to their own personal brands. We also dive into the power of career diversification and delegation, learning how to overcome the fear of investing in your side hustle to accelerate your growth.
In this episode, you’ll learn:
- How to differentiate between an audience and a community.
- The importance of delegation for scaling your creative endeavors.
- Strategies for funding your side hustle and creating a "portfolio career".
- Why "failing fast" can be a key to success.
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