Market Genius AI copertina

Market Genius AI

Market Genius AI

Di: Lizzie Chapman & Dimitris Adamidis
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A proposito di questo titolo

Market Genius AI prioritizes the importance of processes, measurement, and technical alignment. By utilizing methodologies, tools, and best practices, we facilitate the effective management and optimization of our go-to-market strategy. Our emphasis on success criteria and technical compatibility informs our decision-making and guarantees that solutions align with business objectives.

Market Genius AI 2025
Economia Gestione e leadership Leadership Management
  • Revenue Ops Isn’t Tools: Joe Aurilia on Fixing Revenue Execution Problems (RevTech)
    Feb 17 2026

    In this episode, we sit down with Joe Aurilia (RevOps advisor + operator) to break down why “rev ops = tooling” is the wrong mental model. Joe shares how real revenue improvement starts with people, process, trust, and asking better questions—then using tools to scale what you’ve already agreed on. We talk “watermelon metrics,” false confidence from dashboards, why forecasting breaks in practice, and how to tell whether you have a tool gap or a process gap.

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    1 ora e 6 min
  • SCALE or FAIL? Antithesis
    Feb 17 2026

    In this episode, we delve into the intricacies of a pioneering company named Antithesis, which has recently raised $105 million in a Series A funding round. Will it scale or fail? Lizzie and Dimitris share their takes!

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    1 ora e 5 min
  • “Data Team in a Box” for GTM (Churn Risk, Enrichment, Automation) | Elvity
    Jan 13 2026

    This week, we’re highlighting Elvity!

    We had the pleasure of sitting down with Vikram Shrowty (CEO) and Safder Raza (Co-founder) to talk about a truth most GTM teams feel in their bones: GTM is a data problem… and too many teams are still stuck “battling spreadsheets” or letting things fall on the floor.

    A few moments we're still thinking about:

    • “A data team in a box” for GTM — automating analysis + workflows just by asking (they call it a GTM engineer… honestly “GTM super engineer” might be more accurate).

    • A real example: churn risk detection pulling from tools like Salesforce, Segment, Zendesk, Gong — then producing a clear report + suggested actions.

    • Operator included: Elvity doesn’t just answer questions — it builds the flow, tests it, and helps maintain it when data changes (because… data drift is undefeated).

    • Built for reality: 50+ connectors, push results back into the tools teams actually live in (hello Slack + CRMs), plus serious emphasis on validation + transparency so you’re not stuck with “ChatGPT told me so.”

    If your RevOps / CS / Sales teams are spending more time stitching data than making decisions, go give Elvity a listen. 👀

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    1 ora e 5 min
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