Mario Lang, Estée Lauder - Using tech to build meaningful customer connections
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Mario Lang, Estée Lauder - Using tech to build meaningful customer connections
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In this episode, Jessica and Bryce speak with Mario Lang, Executive Director of Global Retail Technology at The Estée Lauder Companies.
Global retail, fashion, and luxury brands face many challenges to stay relevant and to anticipate and cater to changing consumer needs across key demographics.
Mario speaks of the need for contextualized, meaningful applications of retail technology, including AI, DPPs, and other innovations. He emphasizes the importance of technology as a tool that can augment human discovery, bring operational efficiencies, and contribute to better, more consumer-centric retail experiences, rather than just innovation for innovation’s sake.
We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.
To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.