Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently copertina

Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

Di: Mel Elsbeth | Story-Driven Marketing & Playbooks
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"Mama, What's Next?" celebrates a world where the way mothers build businesses isn't a compromise. It's the competitive advantage. We feature story-driven interviews with working moms and founders who turn the 'Motherhood Advantage' into sustainable, service‑based businesses - redefining career success without performing or hustle - and growth and visibility through quiet, non-performative marketing. Mel Elsbeth talks to mom entrepreneurs, solopreneurs, and women redesigning work around their actual lives. We cover fractional work, portfolio careers for working mothers, sustainable business models, non-performative marketing, and how to build meaningful work without the hustle. These are honest conversations about what it actually takes to transition from 9 to 5 or corporate, position yourself strategically, and build a business that respects your capacity as a mother. Stop asking for permission, write your own playbook. We'll share We talk about building differently. Your Way Works (Even if it doesn’t look like everyone else’s). New episodes drop weekly for working mothers building differently. Subscribe so you don't miss the playbooks we share!Mel Elsbeth Economia Marketing Marketing e vendite Ricerca del lavoro Successo personale
  • The Solopreneur Revolution of 2026: A Working Mother’s Playbook for Fractional Work, Portfolio Careers & Freedom
    Jan 27 2026

    Get Anna's and other weekly playbooks: Join 3,000+ mom entrepreneurs

    Turn your story into influence: Apply to work with me

    It’s Time to take One Step Outside.

    2026 is the year of the Solopreneur Revolution - How Women are Designing Work That Loves Them Back

    The old rules are dying. The 40-hour work week, the corporate ladder, the "lean in" narrative, basically all of it was built for a world that is crumbling. And working mothers in 2026 are done playing a game they can't win.

    Anna Lundberg spent a decade building a solopreneur business that runs on 20 hours a week, term-time only. She's present for her two kids. And she earns a great living coaching women who are redesigning their own careers around fractional roles, consulting gigs, and portfolio businesses.

    We're not talking about creating more work-life balance. It's much more about intentional work-life design. It's about understanding that you don't have to blow up your whole life to build something different. You just have to take one step. And Anna breaks down exactly what those steps look like - taking you from positioning yourself in fractional roles to building a business model that doesn't require you to hustle, perform, or prove anything to anyone.

    The corporate playbook failed working mothers. So we're writing a new one. And it starts here.

    What You'll Learn

    Why the corporate system is broken for mothers—and why tweaking it with flexible Fridays isn't enough anymore

    What fractional work actually means—and how it's giving women stability plus flexibility without full-time corporate demands

    The positioning trap senior leaders fall into—why showing "everything you've done" on your resume actually hurts you in freelance and fractional roles

    How to transition while still employed—practical steps to build optionality before burnout or redundancy forces your hand

    Anna's real journey—from her "hippie phase" to 5am client calls with a newborn to her current 4-hour workdays

    The AI advantage for solopreneurs—how technology is finally giving independent workers capabilities that used to require entire teams

    The Solopreneur Operating System—Anna's framework for designing your business, creating demand, and making delivery sustainable

    Resources & Links

    Anna's Website: onestepoutside.com

    Solopreneur Operating System: intentionalexpert.com

    Program: Architect (12-week mentoring for solopreneurs)

    Podcast: Reimagining Success

    Books: Outside of the 9 to 5 | Leaving the Corporate 9 to 5

    Connect with Anna:

    LinkedIn: Anna Lundberg


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    56 min
  • The Clarity Tool I Wish I had Years Ago as a Multipassionate Entrepreneur & Mama
    Jan 14 2026

    If you are a multi-passionate mum and entrepreneur, chances are your mind is rarely quiet. Ideas, emotions, plans, to-do lists, responsibilities, and creative sparks all compete for attention at the same time. Creating clarity inside that chaos can feel almost impossible.

    Especially as a multipassionate creative and mama, there is a never-ending stream of ideas and projects you want to explore.

    In this episode of Mama What’s Next, Melanie shares a simple daily writing practice that has helped her create calm, focus, and direction as a multi-passionate mum and entrepreneur: Morning Pages, a tool from The Artist’s Way by Julia Cameron.

    She talks about why this practice feels awkward at first, why consistency matters more than perfection, and how writing by hand helps clear mental clutter, reduce anxiety, and turn scattered energy into focused action.

    This episode is for multi-passionate mums and women entrepreneurs who feel pulled in many directions and want a grounded way to build a sustainable business without losing themselves in the process.

    In This Episode, We Talk About:
    1. What Morning Pages are and how they work
    2. Why handwriting and stream-of-consciousness writing matter
    3. How Morning Pages reduce anxiety and negative self-talk
    4. Creating clarity amid chaos and too many ideas
    5. Why compassion and flexibility are part of the practice
    6. Turning scattered thoughts into focused action
    7. How Morning Pages support sustainable business growth
    8. Using daily writing to prioritize what truly matters

    Mentioned in This Episode:
    1. The Artist’s Way by Julia Cameron
    2. Morning Pages (daily stream-of-consciousness writing practice)

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

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    17 min
  • You Can’t Grow a Business If You’re Always Jumping (Building a sustainable business as a Multi-Passionate Mum)
    Jan 12 2026

    Building a business as a multi-passionate mum sounds expansive and fun- until it starts holding you back.

    In this episode of Mama What’s Next, Melanie speaks about the tension between loving many things and needing to stick with one long enough to grow it. She shares the reality of being good at many skills, why niching down doesn’t always work for multi-passionate mums, and how creating a “brand umbrella” can be a more sustainable way to build meaningful work- without hustle, non-performative, or pretending to be someone you’re not.

    This episode is for working mums and mom entrepreneurs who are tired of jumping from one thing to the next and are ready to make real growth happen.

    Examples that are referenced-

    1. The Long and the Short of It, a podcast by Peter Sheahan and Jen Waldman
    2. Madison | Entrepreneur (@multipassionatemadison)
    3. Seth Godin


    In This Episode, We Talk About:


    • Why jumping between ideas makes sustainable growth impossible

    • The hidden struggle of being multi-passionate and highly capable

    • Why being good at everything can hold your business back

    • Building a business without niching yourself into unhappiness

    • Creating a brand umbrella instead of forcing focus

    • The question every multi-passionate mum needs to ask: what do I want to be known for?

    • Why boredom doesn’t mean you should quit — and when it actually does



    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

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    20 min
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