We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.

We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast!

While this chapter is closing, we're both excited about what the future holds.

Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playbook.

Kryshla is launching a brand-new podcast called First Class Content = dedicated to all things content marketing. Follow @firstclasscontentpodcast on Instagram to be notified when the first episodes go live.

We want to express our deepest gratitude to everyone who has been a part of this journey. Thank you for listening, sharing, and supporting us along the way.

Although we're saying goodbye to the Mad Marketing Mums podcast, you can still find us on social media and enjoy our back catalog of episodes for a while longer.

We can't wait to see what the future holds and hope you'll continue to follow us on our individual paths.

Until we meet again, stay mad!

Kryshla + Clem
The Mad Marketing Mums

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Hello and welcome back to the Mad Marketing Mums podcast.

Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt.

These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world.

Joining us to tackle these issues head on is Marketing Coach + podcast host, Lauren Tilden, who will be sharing her expertise and practical advice on how to overcome these hurdles, so you can enhance your marketing efforts and grow your business effectively.

We'll be exploring several key questions, including:

1. What behavioural patterns do small businesses exhibit when it comes to procrastination, perfectionism, and self-doubt in their marketing efforts, and how are these interconnected?
2. Why do small business owners often fear and delay marketing?
3. What are some practical strategies our listeners can use to break these bad habits and improve their marketing mindset?

Bio
Lauren is a maker, retail shop owner, podcast host, and marketing coach on a mission to help small business owners do better marketing... more consistently.

An ex-corporate marketer, Lauren fell in love with small business through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. And as of 2020, she hosts Making Good, a podcast for small businesses who want to make a big impact.

Lauren believes that one of the best ways to make a positive impact on the world is through great marketing.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey.

Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy.

This episode covers:

• The circular customer journey and how it differs from the traditional sales funnel;
• Benefits of viewing the customer journey as circular, especially for small or service-based businesses;
• How focusing on a circular journey can significantly affect customer retention and loyalty;
• The importance of customer feedback and the role of technology in supporting this model;
• And so much more!

About Fiona:
Founder of My Daily Business, Fiona Killackey is a podcaster, award-winning author, speaker, accredited business coach and human trying to navigate life and go to bed feeling like she has done something good that day. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.

Connect with Fiona:

• Website
• Instagram

Mentioned in this episode:

• Episode 51: Must-Read Marketing Emails
• Fiona's book: Passion. Purpose. Profit.
• The podcast episode Clem listened to with the CIA Operative

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au