MS NOW Builds a News Fandom | Tech News
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MS NOW Builds a News Fandom | Tech News
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MS NOW is reimagining cable news by turning viewers into superfans—offering exclusive, paid access to anchors like Rachel Maddow and Jen Psaki, with weekly Q&As and community engagement. After a year of research with thousands of viewers, the network’s president Rebecca Kutler is building a digital-first “fandom” that bridges TV and online platforms, aiming to outcompete legacy networks on YouTube and beyond—all while staying rooted in reliable journalism for a healthier democracy.
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