MCDONALD'S, AI & THE PRICE OF A BIG MAC copertina

MCDONALD'S, AI & THE PRICE OF A BIG MAC

MCDONALD'S, AI & THE PRICE OF A BIG MAC

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What if the price of your next Big Mac had more to do with artificial intelligence than you realized?

McDonald's is facing a lawsuit over its AI-assisted pricing technology, and the controversy raises some big questions about business, pricing, competition, and customer trust.

This week on The Entrepreneur's Era, Lundyn Brown is spilling the business tea on what McDonald's is being accused of, what the company says in response, and what entrepreneurs can learn about pricing their own products and services.

Plus, discover how to use AI to make smarter pricing decisions without putting your customers' trust at risk.

Because just because technology says you can charge more doesn't mean you should.

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