Season 6, Episode 8

Cultivating Time: how to preserve and disseminate watchmaking culture with Pascal Ravessoud, Vice President of Fondation Haute Horlogerie (FHH).

Karine Szegedi sits down with Pascal Ravessoud, Vice President of the Fondation Haute Horlogerie (FHH), to unpack how cultural education and industry collaboration sustain high-end watchmaking in a world where traditional watches are no longer necessary.

Pascal has led the Foundation's cultural mission for 19 years and is a true watch expert. Their conversation moves from the psychology of luxury pricing to positioning watchmaking as art: the complexity of mechanical movements, the dozens of crafts embedded in a single timepiece, the role of brand heritage versus product excellence, and the delicate balance between tradition and innovation.

They discuss the Foundation's three-pillar strategy: Watches & Culture (public education), Forum (industry dialogue), and Academy (certification programs) which has trained over 40,000 people and certified 17,000 worldwide.

The conversation explores how a small, neutral foundation can unite 35 competing luxury brands around a shared mission: proving that high-end watches are pieces of art to be understood, not merely objects of investment.

A rare, strategic perspective on how a fragmented luxury industry maintains collective resilience through cultural narrative, educational infrastructure, and the reciprocal relationship between craftsmanship and consumer passion.

Resources:

• FHH

• FHH | FHH Academy

• Deloitte Switzerland website and LinkedIn ​

• Swiss Center for Luxury Research website and LinkedIn ​

• Luxury On Air podcast page​

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

Season 6, Episode 6: The Seamless Luxury Experience Driven by Agentic AI with Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS).

Karine Szegedi sits down with Alice Antoniazzi to explore Agentic AI as a strategic discipline for premium brands. Alice is Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS), and advises luxury brands on how to harness Agentic AI without losing their soul. Their conversation moves from the psychology of brand control and the construction of the Agentic commerce framework: answer engine optimization, on-site shopping assistants, omnichannel integration, data quality, and speed of execution.

They discuss live examples from global luxury brands, including Tapestry's Kate Spade AI Gift Concierge and Tell Rexy social listening platform and the reciprocal relationship between AI agents and human connection that creates seamless customer experiences.

A rare, strategic perspective on how premium brands maintain narrative control and deepen customer devotion in an age of Agentic commerce, before a single transaction is completed.

Guest: Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services

Host: Karine Szegedi, Luxury On Air Podcast

Resources:

• Alice Antoniazzi, LinkedIn

• Amazon: Cloud Computing Services - Amazon Web Services (AWS)

• Deloitte Switzerland website and LinkedIn

• Swiss Center for Luxury Research website and LinkedIn

• Luxury On Air podcast page

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.