Long-Tail FAQs: Rank Your Law Firm on ChatGPT and Google
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Long-Tail FAQs: Rank Your Law Firm on ChatGPT and Google
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Traditional SEO is dying. Pay-per-click is getting gamed. And most law firms are losing clients before marketing ever gets the blame.
This week we flip the script. My fractional CEO, Mandi Ellefson of Hands-Off CEO, puts me in the hot seat and interviews me on the biggest shift I've seen in 30 years of marketing law firms.
We get into why keyword-stuffed content and AdWords no longer deliver, how AI search now recommends just three or four names instead of a long list, why authenticity beats polish, and why most firms lose clients at intake instead of marketing. We also cover why niching down beats casting a wide net, and why marketing is an investment, not a cost.
If you're looking for practical growth advice, this is an episode worth witnessing.
Listen now, and subscribe so you never miss an episode.