On this episode of the Login Podcast, we sit down with Susan McPherson, CEO and founder of McPherson Strategies and author of The Lost Art of Connecting. She shares the story of founding her company at 48 — and how two decades of genuine connection-building became the foundation of a thriving 13-year business.
We also discuss why doing research before reaching out matters more than ever, how to reconnect with dormant contacts, the "tennis ball theory" of communication, what happens when young people get their validation from AI chatbots, how to own up when you mess up, and her simple daily habit of reaching out to people just to say "I'm thinking of you."
Whether you're starting your career, rebuilding your network, or just trying to combat loneliness, this episode is packed with warmth and real-world advice.

Niko Emanuilidis, creator of the The Daddy Academy, joins Sarah for a candid conversation about modern dating, healthy masculinity, and what good relationships actually look like. They talk about setting standards without getting caught up in “internet standards,” recognizing healthy versus manipulative behavior, dating as a high-achieving woman, and why women should remember they’re doing the choosing too. Plus, Nico shares insights from his new online guide, The 12-Date System That Changes How You Choose Men.

In this episode, Dr. Michelle Rozen, known as the Change Doctor, shares her personal journey of transformation and how it shaped her approach to helping others embrace change. Dr. Rozen discusses her own experiences with feeling stuck and the pivotal moments that led her to pursue a career in helping others unlock their potential. Listen as she breaks down the psychological resistance to change, offers practical advice on getting unstuck, and highlights the importance of setting and achieving goals. Discover how small, consistent actions can lead to life-altering changes and why the fear of success often outweighs the fear of failure.